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InterContinental Perth City Centre

In the lead up to their newest hotel opening, the InterContinental Perth City Centre have decided to get a head-start on their digital marketing strategy, and have chosen our team to lead the way. Working together, they wanted to achieve three key business goals.

  • 1.

    Increase hotel bookings and room reservations online.

  • 2.

    Attract both national and international business travelers.

  • 3.

    Promote the use of their corporate and bespoke event spaces.

Objectives

It’s no secret online competition for hotels and business accommodation in Australia is high. Recognising this, the InterContinental Perth City Centre sought out our team to help kick-start their digital strategy. We sat down with them and discussed their initial goals.

“As a regular business traveller, I appreciate well managed and luxurious hotel experiences, which is why it’s great to see InterContinental bringing their premium hotel brand to Perth. Our team are really enthused about the opportunity to work with such an esteemed and highly motivated brand, and look forward to the possibilities that lie ahead.”
Clay Cook, CEO at Bonfire

Results

In anticipation of their new website, our team have already started work for the InterContinental Perth City Centre, setting up a long-term search engine optimisation strategy and Google AdWords campaign.

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