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LA Fit Studio

LA Fit Studio owners, Jaye and Claire, know a thing or two about transformation. After they introduced Lagree Fitness to WA, they engaged with Bonfire to fill classes across their two studios. Now with Rhythm Ride added to the mix, the dynamic duo are looking to expand on all levels.

Watch the video to discover more about the campaign

  • 68%

    Increase in website conversions, year on year.

  • 35%

    Year on year growth in organic traffic.

  • 50%

    Agreed keywords on Page 1 of Google.

Results from August 2016 – September 2017.

Issue

The team at LA Fit Studio work hard to help their clients achieve their goals by offering a wide range of high-intensity workouts such as Lagree Fitness, Ride, their unique combo classes and personal training sessions. As Perth’s exclusive Lagree Fitness provider with boutique studios located in Subiaco and Highgate, the fitness-duo wanted to not only promote their brand but also to attract new clients. Back in 2016, they engaged Bonfire to kick-start their digital strategy and transform their online presence.

Methodology

This new approach to digital marketing involved a strong focus on search engine optimisation (SEO) – Bonfire’s area of expertise. Using Google best practice, our SEO team created a strategy to effectively target relevant keywords and regional search opportunities. These campaigns have helped to increase lead generation and bookings through the website, as well as sell more classes, memberships and activewear.

“As a growing business, we recognise the importance of SEO to maximise our online presence. We love working with the team at Bonfire. Real people at a proven, local agency who understand our needs… the perfect fit. We have seen excellent results and look forward to seeing where they take us next.”
Claire Chidgzey, Co-Director at LA Fit Studio

Results

Since partnering with Bonfire, LA Fit Studio have achieved some fantastic results. Year-on-year growth has been significant, with a 68% increase in website conversions and a 35% improvement in organic traffic alone. In addition, 50% of agreed keywords are now appearing on Page 1 of Google and they are experiencing strong engagement on Google Maps. To date, SEO has successfully attracted the calibre of new clients and brand awareness they desired.

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