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Digital Advertising

Performance Driven Paid Search & Social Media Advertising

An award-winning mix of the industry’s best talent and best of breed AI driven technology ensures we can deliver the best bottom line results for your investment – whether that channel is Google Ads, The Google Display Network, Facebook or Instagram.

Recognised as Perth’s leading independent Google Premier Partner, our entire local team have an acute understanding of how to strategise, execute and optimise digital advertising campaigns that will deliver sustainable growth for your business. Our marketing intelligence tools and insights will ensure complete transparency on the “real” performance of your campaigns.

Our Approach

At the heart of all our digital advertising strategies is a deep understanding of your key data. Your business metrics and goals, your marketplace activity, your competitor positioning and your target market behaviour. It’s a clear understanding of this data that lays the foundations of all campaigns and their ongoing optimisation.

Naturally, all businesses and markets are different, so we develop a unique strategy based on your strengths and opportunities. This is an organic approach that evolves as we continue the never-ending process of testing and iterating to ensure maximum return from all your digital advertising. To do this effectively, we employ a proprietary mix of optimisation and analytical technology, so our team of our experts can focus on high-value activities like strategy, test formulation and data interpretation.

This carefully executed methodology is what underpins the success we have achieved for a range of businesses – from iconic Australian brands, through to small local enterprises. Successes that are assessed by measurable growth in leads, sales and revenue.

Aqua Shades

Aqua Shades has been Perth’s trusted shades specialist for over 17 years. However, their existing website and digital marketing strategy didn’t reflect this level of quality and professionalism.

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  • 110

    Tracked calls since call tracking was implemented, 78% which are first-time callers.

  • 1,876

    Organic sessions in the last 6 months with a 9% increase, year on year.

  • 20

    Keywords ranking on Page 1 of Google, 8 of which are ranking in position 1.

REIWA

Representing over 1,100 agencies and more than 90 per cent of operating real estate agents in WA, REIWA is the state’s peak body for the real estate profession. One of it’s key offerings for members is exposure to property listings on its website. When it needed to bolster traffic to compete with national real estate aggregators, they turned to Bonfire to rapidly grow their organic footprint.

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Video Case Study

Watch our REIWA case study.

  • 71%

    Increase in organic traffic, year on year.

  • 2.1M +

    Additional website visitors in their first 12 months.

A1 Locksmiths

Owners Ray and Leslie have provided residential, commercial and automotive locksmith services to Perth’s metropolitan region for over 25 years. To maintain their position as an industry leader, A1 Locksmiths partnered with Bonfire in 2016.

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Video Case Study

Watch our A1 Locksmiths case study.

  • 101%

    Increase in website conversions, year on year.

  • 79%

    Website traffic are first-time visitors.

  • 50%

    Keywords appearing in the first three positions on Page 1 of Google.

LA Fit Studio

LA Fit Studio owners, Jaye and Claire, know a thing or two about transformation. After they introduced Lagree Fitness to WA, they engaged with our team at Bonfire.

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Video Case Study

Watch our LA Fit Studio case study.

  • 68%

    Increase in website conversions, year on year.

  • 35%

    Organic traffic growth, year on year.

  • 50%

    Keywords featured on Page 1 of Google.

B. Waddell Consulting Engineers

For over 18 years, B. Waddell Consulting Engineers Pty Ltd have provided full-service, civil and structural engineering solutions to residential and commercial clients. With a reputation for excellence and a hands-on approach, they partnered with Bonfire to tackle their digital marketing strategy.

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  • 222%

    Increase in organic conversions.

  • 69%

    Improvement in organic traffic.

  • 21/24

    Agreed keywords on Page 1 of Google.

Our Specialties

  • Data-Driven PPC

    By harnessing in-depth information from multiple data sources we deliver better campaign performance.
  • E-Commerce Strategies

    Employing best practice shopping feed management and creative campaign execution, we attract and convert the right audience.
  • Real-Time AI Based Optimisation

    Using the power of machine learning based refinement processes we achieve superior results, faster.
  • Attribution Modelling

    Understanding how campaigns impact the various stages of complex consumer buying cycles.
  • ROI Based Reporting

    Sophisticated analytics that provides transparency on campaigns that produce real bottom line value.
  • Behavioural Audience Targeting

    Leveraging custom segmentation technology to place your business in front of the right audience.
  • Innovative Ad Creative

    Developing unique ad messaging and formats to capture the attention of your audience.
  • Multi-Variate Campaign Testing

    Executing extensive campaign testing to continually refine and optimise performance.

What we do is not our best practice, it simply is the best practice. At Bonfire, we set realistic client expectations upfront and our approach to Digital Marketing delivers sustainable and desirable growth. Working together, we help our clients dominate online.

Industries We Service

  • Retail and E-Commerce

    We understand what makes an e-commerce strategy truly effective.
  • Medical

    The medical industry has a lot of nuances surrounding privacy and confidentiality. Bonfire has experience successfully navigating these. 
  • Legal

    The care and ethics you take with your business should flow into your online strategy. Our team understand both.
  • Government

    We create proposals and respond to tenders in a way that enables government departments to understand their return on investment.
  • Utilities

    Working with brands, such as Water Corporation, means we understand the digital marketing needs of large-scale utilities.
  • Real Estate

    Real estate isn’t the only industry all about location, location, location. Be found when it matters most.
  • Technology

    Being an innovative technology company means your needs are constantly changing. Our team are experienced in creating strategies that adapt and evolve with you.
  • Finance

    We know you like numbers. We do too. In a heavily contested digital marketplace, Bonfire can create truly optimised campaigns that deliver on the business metrics that matter.
  • Beauty

    Beauty is no longer confined to magazines or in-stores. Understanding where your customers are spending their time and money online is vital. Our bespoke approach means your brand appears when they need you most.
  • Education

    We specialise in putting education providers front and centre so they attract the right pupils and parents.

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Unleash your digital potential through data and high performance digital marketing. Get a free, no obligation quote.

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