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The Digital
Performance Agency

Bonfire isn’t just another digital marketing agency. We deliver results for our valued customers – businesses whom we see as partners, not just clients – that have a real-world impact on their bottom line. Our focus and passion for data-driven outcomes have cemented our position as one of Australia’s leading digital performance agencies. Return on investment (ROI) is the foundation of everything we do.

We are our people

Meet the Bonfire team

Our Philosophy

Longevity and success in the digital marketing space aren’t achieved through luck and by chance. They are achieved through a combination of clear vision, strong values and hard work. At Bonfire, we pride ourselves on the culture we’ve created, as it is the secret to our success. At its heart is one simple but strong mission: To help businesses grow through digital smarts.

With this in mind, we work to a tight set of values
that speak to our two most precious assets;
our Customers and our Team

  • 01

    Excel

    Extraordinary performance.

  • 02

    Impress

    Delight clients.

  • 03

    Evolve

    Continuous improvement.

  • 04

    We, Bonfire

    Our people matter.

Our expertise.

Our experience in the search marketing industry is second to none. With over 20 years’ experience, our founders and senior team members are stalwarts of Search Engine Optimisation (SEO) and Google Ads management in Australia. We have been innovating since before Google even existed, expanding our services to include Remarketing, Social Media Advertising and Web Development. This enables us to provide a comprehensive marketing solution that encompasses all the key digital touchpoints in the modern consumer buying cycle.

Our depth of data.

Few agencies delve as deep into the data and analytical side of digital as Bonfire. Our unique 360-degree approach means that we amass more information about digital campaigns than anyone else and present it to you in a way that is easy to understand. Using a proprietary technology and analytics stack, coupled with one of the most Google Analytics certified teams in Australia, we provide unmatched levels of campaign transparency and performance insights.

Trusted by the biggest, to be the best.

Some of the nation’s biggest brands trust Bonfire’s technical and analytical specialists to develop and execute their digital strategies. This provides us with a unique opportunity to hone our skills and refine our approach in the most competitive markets. It’s these same digital experts that also deliver award-winning results for a raft of smaller to medium-sized businesses across almost every industry imaginable. This means we can assist brands at all levels achieve their business growth goals.

Take a tour.

Located in the heart of Subiaco, our office is an oasis filled with endless coffee, non-stop music and the industry’s brightest minds. Take a sneak peek here.

Leading independent Google Premier Partner

Bonfire is one of Australia’s leading independent Google Premier Partners. This special accreditation is earned through stringent certification, quality of practice, performance and scale of clients – a testament to our level of service. Through our Google Premier Partnership, our customers have access to exclusive research and insights, early releases of technical innovations and direct campaign assistance from Google.

Google logo

Award Winning Performance

Our main motivation is delivering impressive and sustainable ROI for our clients. However, when you continue to innovate and produce industry-leading results, you are recognised by your peers. We’re extremely proud to have been awarded several accolades for our efforts.

  • Winner 2019

    “Digital Agency of the Year”

    Campaign Brief Awards WA

  • Winner 2018

    “Specialist Agency of the Year”

    Campaign Brief Awards WA

  • Winner 2018

    “Chief Marketing Officer - Rene LeMerle”

    Australian Marketing Institute (AMI) Awards for Marketing Excellence WA

  • Winner 2018

    “Use of Data”

    Australian Marketing Institute (AMI) Awards for Marketing Excellence WA

  • Winner 2017

    “Small Budget Marketing”

    Australian Marketing Institute (AMI) Awards for Marketing Excellence WA

  • Winner 2017

    “Data-Driven Marketing and Advertising”

    Australian Marketing Institute (AMI) Awards for Marketing Excellence WA

  • Winner 2017

    “Chief Marketing Officer - Rene LeMerle”

    Australian Marketing Institute (AMI) Awards for Marketing Excellence WA

  • Winner 2017

    “Future Leader of the Year - Gabe Mach”

    Australian Marketing Institute (AMI) Awards for Marketing Excellence WA

  • Top 25 2019

    “Analytics Leaders Program - Gabe Mach”

    Institute of Analytics Professionals of Australia (IAPA)

  • Finalist 2019

    “Best Marketing Agency of the Year”

    Australian Marketing Institute (AMI) Awards for Marketing Excellence WA

  • Finalist 2019

    “Data Driven Marketing and Advertising”

    Australian Marketing Institute (AMI) Awards for Marketing Excellence WA

  • Finalist 2019

    “Chief Marketing Officer - Rene LeMerle”

    Australian Marketing Institute (AMI) Awards for Marketing Excellence WA

  • Finalist 2019

    “Challenger/Specialist Agency of the Year”

    Campaign Brief Awards WA

  • Finalist 2019

    “Agency of the Year”

    Campaign Brief Awards WA

  • Finalist 2019

    “Use of Data”

    Campaign Brief Awards WA

  • Finalist 2018

    “Display Innovation”

    Google Premier Partner Awards ANZ

  • Finalist 2018

    “Best Marketing Agency”

    Australian Marketing Institute (AMI) Awards for Marketing Excellence WA

  • Finalist 2018

    “Digital Agency of the Year”

    Campaign Brief Awards WA

  • Finalist 2018

    “Use of Data”

    Campaign Brief Awards WA

  • Finalist 2017

    “Agency of the Year”

    Australian Marketing Institute (AMI) Awards for Marketing Excellence WA

  • Finalist 2017

    “Chief Marketing Officer - Rene LeMerle”

    Australian Marketing Institute of Marketing Excellence WA

  • Top 25 2018

    “Analytics Leaders Program - Gabe Mach”

    Institute of Analytics Professionals of Australia (IAPA)

Brightest Minds

View the team

The backbone of a leading digital agency is their specialists. The expert team that research, strategise, design, execute, optimise, analyse and refine your campaigns and creative. We’ve spent years curating an enviable team that represents some of Australia’s brightest minds in the digital marketing and analytics fields. We must be doing something right, as many of our team members have been working together for almost a decade. Now that’s impressive tenure.

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