In 2015, Australian digital advertising spend increased 25% over the previous year and cracked $6 billion.
What makes this news such a milestone is the fact that it’s the fifth consecutive year of double-digit growth for the industry.
It’s news that doesn’t surprise our CEO, Clay.
This news solidifies the fact that advertisers have ‘seen the light’ and are investing more heavily in digital as it provides more opportunities to reach consumers. From mobile, to video and display advertising, digital is one of the few forms of advertising that continues to innovate and consistently deliver measurable results.
He has shared this thoughts on the news and where digital is heading with Campaign Brief.