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Australian SMB’s adoption of digital is improving: Deloitte

Posted on 28th Nov, 2016 by

This year’s Deloitte Connected Small Business report has highlighted, among other things, the increasing implementation of digital strategies by Australian SMB’s. 

Since 2013, there has been a fifty percent increase in the number of businesses boasting an advanced level of digital engagement through activities like online advertising and search engine optimisation.

It’s unsurprising that a greater level of digital engagement pays off. Revenue growth, innovation and increased employment are some of the key benefits.

Here are some of the key takeaways from the report:

  • SMB’s at an advanced level of digital engagement were one-and-half times more likely to have experienced revenue growth over the previous twelve months compared to those with only basic engagement
  • SMB’s with an advanced level of digital engagement are more than fourteen times more likely to display innovation in new products or services
  • SMB’s with an advanced level of digital engagement are more than eight times more likely to experience employment growth
  • Over half of Australian SMB’s are still operating at a basic to intermediate level of digital engagement, with only nine percent at an advanced level

Our CEO, Clay Cook, has shared his views on the report with Campaign Brief, including rallying the industry as a whole to come together to break down the misgivings and barriers that are preventing businesses from increasing their adoption.

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