Digital Marketing & SEO Perth WA

Bonfire in The West: Google Panda 4.0 and Remarketing

Posted on 23rd May, 2014 by

The Bonfire word just keeps spreading…

Our CEO Clay Cook has recently been called upon twice to share his expertise on new developments in the Digital Marketing space.

Firstly, The West Australian Marketing & Media section recently featured an article on the latest trend in Digital Marketing, Remarketing. Clay shared his advice for businesses wanting to take the leap into Remarketing.

Just this week, Google announced the release of its latest algorithm update, Panda 4.0. Clay told todays readers of The West Australian not to fear the update. If website owners are using ethical SEO practices then the update will have little impact.

You can take a squiz at both articles below.

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Clay Wins 40 Under 40 Award

Posted on 20th Mar, 2014 by

Winners are grinners and we’re certainly all grinning here today in the Bonfire office.

Why? Because we have some exciting news….

Our head honcho, Clay Cook, has won the WA Business News’ 40 Under 40 award.

The 40under40 Awards recognises and celebrates Western Australia’s 40 leading business entrepreneurs under the age of 40.

This isn’t the first time Clay has won this award, it was a decade ago that Clay and his wife Rachel both won the prestigious award.

Fast forward 10 years and last night the Bonfire team were represented at the Gala dinner by Clay, Rachel and Rene in their finest threads.

Congratulations Clay! The whole Bonfire team is incredibly proud of you.

 

 

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Betts Group Steps Up Online Success With Bonfire

Posted on 21st Feb, 2014 by

When you think of Australian shoe brands and retailers, it’s hard to go past The Betts Group. With brands like Betts, Betts Kids, Zu and Airflex under their umbrella, the company is one of the countries premier manufacturers and retailers.

They excel at “bricks n mortar” retailing with over 200 stores nationwide. So when they launched new ecommerce stores, they wanted this high standard to shine through in their digital strategy.

The Betts Group turned to Bonfire to develop and execute the strategy for their SEO and Google AdWords campaigns. And boy, have we seen some fantastic results.

Without further ado…. here’s just a few stats we can boast about:

  • 168% average revenue growth
  • 139% average sales growth
  • 72% average growth in traffic to ecommerce stores
  • Lead conversions have increased by 47%

The results really show the great work our digital team has done in enhancing Betts Group’s visibility across all brands.

A full case study showcasing these outstanding results is here:  /past-work/betts-group/

 

 

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Clay Discusses Google’s Penguin Update in Business News

Posted on 1st Nov, 2013 by

We just can’t seem to keep him out of the papers at the moment…

Our Google expert, Clay Cook, was again asked to share his opinion and advice on the latest happenings at Google.

This time it was about Google’s Penguin 2.1 launch with WA’s very own Business News.

The article is below or online here: http://www.businessnews.com.au/article/Getting-hit-by-a-Penguin

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Sparkling Belle Website Launch

Posted on 1st Nov, 2013 by

It’s been a busy few weeks for the Bonfire team, especially our web developers who have been working hard on our latest website project…

a new website for Sparkling Belle!

Sparkling Belle are a team of hair and make-up stylist with locations across Australia who provide bridal and event beauty services. They wanted to overhaul the website in order to attract a more sophisticated type of clientele and showcase some of their beautiful work.

We think the results speak for themselves. You can visit the website here:  http://www.sparklingbellemakeupartistry.com.au/

 

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The State of Australian eCommerce

Posted on 29th Oct, 2013 by

Any business that sells goods or services online will know all to well that eCommerce is well and truly thriving in Australia at the moment.

We certainly live in the lucky country and our online retail spending figures are proof of that. Here are just some of the recent statistics to be released (see infographic below):

  • 71% of Australian consumers have made a purchase online
  • Online sales revenue in Australia is expected to reach more than $37bn during 2013
  • 53% of users buy from Australian E-Commerce Sites instead of overseas sites
  • 73% of online users in the age group of 35-44 have shopped online
  • $2,108 is the average spend of each online customer in Australia
  • Credit card and Paypal remain the most popular payment methods

These statistics won’t surprise many of the e-retail front-runners who know that staying ahead of the game in online retail is a never-ending race of investment in new technology and innovative marketing strategies.

Australian-ecommerce-stats

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Bonfire Helps Bring Online Retailer Roadshow to Perth

Posted on 29th Oct, 2013 by

The Online Retailer Roadshow is the biggest eCommerce and Online Retailing Conference in Australia – held annually in Sydney.

But what about online retailers in “The West”?

We’re proud to announce Bonfire is helping to bring The Online Retailer Roadshow to Perth as the official platinum sponsor.

We were keen to get involved in bringing the conference to Perth as our city has a vibrant eCommerce industry that we want to see continue to grow and believe we can help by sharing our expert knowledge of digital marketing.

Held on 28th November 2013, the conference is a gathering of online industry greats, all under one roof. Delegates can learn the latest from Australia’s leading online retailers and digital marketers. From best practice strategies for selling online to social media marketing, the latest e-commerce technologies, mobile and plenty more.

Alongside major retailers Dan Murphy’s, Dick Smith and Mantra Group, our very own digital marketing head honcho, Clay Cook, will be presenting and will be a key member of the expert panel.

The conference attracts key decision makers from Australia’s best eCommerce companies and with only 100 tickets available to the Perth conference; you need to be quick to secure your seat.

More details here: http://www.onlineretailerroadshow.com.au/en/

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And the winner is….

Posted on 29th Oct, 2013 by

We’re thrilled to announce that the Bonfire website (www.bonfire.com.au) recently took home the national award in the Commercial website category at The Australian Web Awards.

The awards showcase outstanding website’s from across Australia and to have our website recognised for its innovative design in the competitive “commercial” category is a great honour.

Huge thanks must go to the whole Bonfire team who we’re all actively involved in the development process. From setting out a clear brand vision to thinking outside of the box to produce such an innovative & high quality design, while always having a focus on conversion in the back of their minds, we have a website that we are proud to call our own.

To be recognised by our peers is just the icing on the cake.

Big thanks must also go to Humaan for bringing our vision to life.

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Cake Factory Website Launch

Posted on 18th Oct, 2013 by

This sure was a delicious project to sink our teeth into.

Perth’s favourite cake wholesaler, Cake Factory, came to us with a particular vision: to have a website that would showcase its extensive range of cakes and cookies without overwhelming the visitors.

Challenge accepted! Our team built a website that uses engaging imagery, intuitive navigation and clean design to provide an engaging experience for website visitors.

Sorting through images and descriptions of such delicious treats wasn’t easy, but someone has to do it 😉

Visit the new Cake Factory website here http://cakefactory.com.au/ 

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Prouse Website Launch

Posted on 15th Oct, 2013 by

Our long-time friends at Prouse Family Accountants have a brand new website.

Prouse have been providing Perth families with business, investment, superannuation and tax return services for 20 years, but it was time for a website upgrade.

Wanting a website that was both professional but easy for their clients to navigate, Prouse weren’t looking for just any run-of-the-mill web design company.

After discussing their needs, our team got to work to produce a site that we’re really proud of.

As always, it was a pleasure to work with the team at Prouse.

You can visit the website here http://www.prouse.net.au/

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