Let's talk Contact us. No cost. No obligation.
Posted on 22nd Dec, 2016 by Kayla Paul
The evening of November 24 saw The Flour Factory in Perth quickly fill with marketing professionals and business owners to recognise marketing excellence across Perth and greater WA. The event was hosted by the Australian Marketing Institute (AMI) and followed a two-part programme; the awards and a discussion from an expert panel.
The carefully selected panel featured five of Perth’s most respected marketing thought leaders including Bonfire’s Head of Marketing, Rene LeMerle. Chosen for their expertise and knowledge within their respective fields, topics for discussion included content marketing, marketing technology, customer experience, data driven marketing analytics and talent management.
The discussion format allowed the experts to share their insights and marketing predictions for the coming years. Initiating the discussion, Rene was asked his opinion regarding the rise of content marketing and decline of advertising for businesses in 2017.
While Rene emphasised the importance of content as being a key element for a business’ overall marketing efforts, he explained that “content in isolation isn’t a strategy.” Instead, content should be used as a tool to build a story around a brand.
— Bonfire (@Bonfire_Group) November 24, 2016
He also mentioned that the key for creating valuable content is understanding your audience; a practice he thinks more small and medium sized businesses should be investing in.
— Bonfire (@Bonfire_Group) November 24, 2016
Other discussions followed by Michelle Testa (Business Director, Dentsu Mitchell), Kerry Milne (Executive Manager, Bankwest), Ty Hayes (Chief Marketing Officer, Curtin University) and De Hallam (Senior Data Planner, Digital Balance).
— Bonfire (@Bonfire_Group) November 24, 2016
Now in its thirty fourth year, The AMI Awards are held annually for each state and are accompanied by a national gala event. The awards include 28 categories across a wide range of areas for marketing excellence and recognise the vital role marketing plays in creating value for businesses. Bonfire would like to congratulate all the award winners and extend our thanks to the Australian Marketing Institute for hosting this event.
Posted on 15th Dec, 2016 by Courtney Mills
When we first partnered with REIWA to overhaul their digital strategy, we knew it would be a challenge.
A challenge that we relished.
We devised a thorough strategy, anchored around a detailed technical plan that would turn around REIWA’s digital fortunes.
Over the past 12 months, the digital smarts and tenacity of our team, lead by Matt and Arno, has seen them work diligently on SEO and Remarketing campaigns for REIWA.
And the results are paying off.
REIWA has achieved a 50% increase in traffic year-on-year and 1.2 million website visitors each month. Agent enquiries also continue to increase each month. More equally impressive results are in the table below.
The feedback from REIWA CEO, Neville Pozzi, is just as encouraging:
We were confident that Bonfire would be a key contributor in achieving our business objectives. We haven’t been disappointed. Their thorough process and dedicated staff have been the driving force behind our online success. We look forward to working with them to grow the business even further.
As we look to 2017, our focus moves to ensuring that these results strengthen even further and REIWA continues to cement itself as the go-to source for real estate in Western Australia.
News of success REIWA is achieving through Digital Marketing caught the attention of Campaign Brief recently.
Posted on 1st Dec, 2016 by Kayla Paul
In today’s highly competitive market, the ability to operate and sustain business practices for over two decades is truly an achievement in itself.
During their 25 years in the industry, City Beach Veterinarians have witnessed an innumerable amount of changes to their business and marketing landscapes and have continued to operate despite this. Among other things, we believe the owner’s profound understanding of the importance of acclimatising to their clients’ changing needs has been a key player in this process.
Despite being online for over 8 years, City Beach Veterinarians saw the need to strengthen their online presence by bringing it in line with the needs of their clients – this meant a streamlined booking process. Owner, Neville Robertson, sought the assistance of Bonfire and expressed his vision to not only increase traffic to a newer, more efficient website, but also to cement their position as a leader in Perth’s extremely competitive veterinary market.
In collaboration with our digital services team, the website was built by our experienced web designers and developers in only a matter of weeks. The new site not only showcases their business, but also brings together the necessary practical and functional benefits of a well-designed platform.
After engaging with Bonfire for over 2 years and successfully launching their new website, City Beach Veterinarians have produced some spectacular results:
Our team at Bonfire are thrilled with the results achieved by the City Beach Veterinarians campaign and wish Neville and his staff all the best with their new and improved website. You can visit their website here.
Posted on 28th Nov, 2016 by Courtney Mills
This year’s Deloitte Connected Small Business report has highlighted the increasing implementation of digital strategies by Australian SMB’s.
Since 2013, there has been a fifty percent increase in the number of businesses boasting an advanced level of digital engagement through activities like online advertising and search engine optimisation.
It’s unsurprising that a greater level of digital engagement pays off. Revenue growth, innovation and increased employment are some of the key benefits.
Here are some of the key takeaways from the report:
Our CEO, Clay Cook, has shared his views on the report with Campaign Brief, including rallying the industry as a whole to come together to break down the misgivings and barriers that are preventing businesses from increasing their adoption.
Posted on 10th Nov, 2016 by Courtney Mills
Bonfire has been chosen as the digital marketing partner of one of Australia’s largest ‘fast fashion’ companies, Tiger Mist.
The fashion label is recognised as one Australia’s social media success stories with an already enviable following, including over 800,000 Instagram followers. Their range of clothing is a favourite among fashion conscious females across the globe and is sold through big-name retailers including Myer, ASOS and Forever 21.
However, given the fast-paced nature of the fashion industry, multi-channel digital strategies are paramount for sustained success. Our team have identified several exciting market expansion opportunities for Tiger Mist, through an integrated search marketing strategy.
Despite being based in Melbourne, the Tiger Mist team don’t see this as a barrier and we’re in fact inspired by the results we’re achieving with Bonds.
Posted on 31st Oct, 2016 by Courtney Mills
The Internet has undoubtedly changed the way the world travels. In-store travel agents are being replaced by Google, Tripadvisor and Skyscanner and this trend is forcing Australian travel marketers to rethink their digital strategy.
Tourism is a $124 billion industry in Australia and with so many operators wanting a share of that revenue, getting a competitive advantage is more important than ever.
While the reasons people travel has changed very little, the way people are beginning their journey has transformed significantly in recent years. Consumers are increasingly going online to research, plan and book holidays. Data from Google indicates that consumers are increasingly turning to mobile in assisting them to plan their trip, from comparing flight fares to reserving tours.
These insights can be invaluable to travel marketers and tourism operators looking to influence tourist’s buying decisions, so let’s take a look at them in more detail.
1. YouTube is the go-to for travel hacks
More and more travellers are turning to YouTube to get their trip done right by watching “travel hack” videos from ingenious luggage-packing techniques to tips for staying healthy on the flight over.
YouTube searches for “travel hack” videos grew by 115% in the last year and the number of search enquiries for the keyword term “travel hacks” has increased 16 times over in the past 4 years.
Travel marketers should be capitalising on this by creating their own useful video content.
2. Mobile research, desktop booking
Though 90% of travel-related bookings are completed on desktop, the research is primarily completed on mobile devices. Especially on weekends, when mobile queries related to travel outpace those on desktop.
Also, research and bookings aren’t a one-and-done, point-and-click proposition. Travellers are taking their time to evaluate all options. Marketers really should be employing digital strategies (such as remarketing) so their business stays top-of-mind when a traveler finally starts moving to purchase.
3. Smartphones are breeding “spontaneous travellers”
Long gone are the days of dog-eared guidebooks. Instead, leisure travellers are using their smartphones as their research tools once they touch down in their destination.
As the image below shows, smartphones have changed the way people research holiday activities. Travel marketers need to embrace “local” mobile marketing strategies to ensure they’re not missing out on this valuable chunk of the market.
There are many opportunities for marketers to make their mark on a travellers’ digital journey, it’s just a matter of embracing them.
Posted on 24th Oct, 2016 by Courtney Mills
We’re thrilled to announce the latest company to partner with Bonfire – the Australian division of accounting software giant, Sage.
Bonfire has been tasked with overhauling Sage Australia’s Google marketing strategy. Combining a brand refresh with strong digital marketing campaigns, Sage Australia’s aim is to leverage the digital expertise and knowledge of Bonfire to increase its customer and partner numbers aggressively over the next 12 months. Bonfire’s first undertaking has been to overhaul and establish solid digital foundations for the brand.
Although based is Sydney, Sage’s marketing team looked further afield and was impressed with Bonfire’s thorough proposal and research process and the results we’re already achieving for other high profile service companies.
Sage Australia Campaign Manager, Anthony Pignatiello shares his experience with Bonfire to date:
Bonfire has provided exceptional customer service from the start. Despite being located on the other side of the country, their flexibility and responsiveness really stood out for us as an agency. Our account manager (Arno) always responds in a timely fashion whilst providing us with expert SEO advice that delivers results.
We are only at the start of our SEO journey with Bonfire, and we’re excited at the prospect of what this great partnership can achieve
We would like to officially welcome Sage Australia to the Bonfire family. Our digital services team are eager to hit the ground running on the campaigns.
Posted on 18th Oct, 2016 by Courtney Mills
Bonfire CEO, Clay Cook, was recently invited to feature in AdNews’ Industry Insights Profile alongside other influential Australian marketing leaders from Fairfax Media, M&C Saatchi, Channel 10, AOL and Spotify.
The profile aims to shed light on the varying roles and companies across the advertising, ad tech, marketing and media sector in Australia.
The full piece is below or you can view online here.
Posted on 14th Oct, 2016 by Courtney Mills
Google’s hotly anticipated Penguin ranking update has finally been released. It’s been a long wait for SEO agencies and website owners.
In late September, Penguin 4.0 was launched by Google, however it’s unlike any other previous Penguin update. Through this release, Penguin now operates in real-time and as part of Google’s core search algorithm. This means that ranking adjustments will now occur as Google re-crawls the web and existing penalties will be lifted much sooner. However, instead of demoting a website, Penguin 4.0 now devalues the link spam so that it is excluded from a website’s ranking calculation.
Our team have kept a keen eye on the “recovery” component of the update. We’re happy to report we’ve seen some strong improvements for clients who have engaged us to help fix penalties from previous SEO activities.
Bonfire CEO, Clay Cook, recently discussed the update with Campaign Brief, including providing some advice for website owners moving forward.
Posted on 13th Oct, 2016 by Kayla Paul
Generating leads through a strong digital presence is one of the main aims when it comes to SEO.
For Euro Technik, this was certainly the case.
One of the very few specialist European vehicle service centres in Perth, Euro Technik, came to Bonfire determined to use digital marketing to help get their business off the ground.
Not only did they want to penetrate their market through improved online visibility, they also wanted our team to deliver high quality leads that would generate solid business growth.
After 16 months, campaign results far exceeded expectations to the extent where we saw:
Despite strong competition within their market, our team has worked diligently and we’re extremely satisfied with the results achieved through this campaign. We look forward to seeing this success continue for Euro Technik.