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Sage Australia Bonfire

Sage Australia Looks to the West

Posted on 24th Oct, 2016 by

We’re thrilled to announce the latest company to partner with Bonfire – the Australian division of accounting software giant, Sage.

Bonfire has been tasked with overhauling Sage Australia’s Google marketing strategy. Combining a brand refresh with strong digital marketing campaigns, Sage Australia’s aim is to leverage the digital expertise and knowledge of Bonfire to increase its customer and partner numbers aggressively over the next 12 months. Bonfire’s first undertaking has been to overhaul and establish solid digital foundations for the brand.

Although based is Sydney, Sage’s marketing team looked further afield and was impressed with Bonfire’s thorough proposal and research process and the results we’re already achieving for other high profile service companies.

Sage Australia Campaign Manager, Anthony Pignatiello shares his experience with Bonfire to date:

Bonfire has provided exceptional customer service from the start. Despite being located on the other side of the country, their flexibility and responsiveness really stood out for us as an agency. Our account manager (Arno) always responds in a timely fashion whilst providing us with expert SEO advice that delivers results.

We are only at the start of our SEO journey with Bonfire, and we’re excited at the prospect of what this great partnership can achieve

We would like to officially welcome Sage Australia to the Bonfire family. Our digital services team are eager to hit the ground running on the campaigns.

News of this appointment was featured in B&T and Campaign Brief.

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Bonfire Featured Alongside Influential Australian Marketing Leaders

Posted on 18th Oct, 2016 by

Bonfire CEO, Clay Cook, was recently invited to feature in AdNews’ Industry Insights Profile alongside other influential Australian marketing leaders from Fairfax Media, M&C Saatchi, Channel 10, AOL and Spotify.

The profile aims to shed light on the varying roles and companies across the advertising, ad tech, marketing and media sector in Australia.

The full piece is below or you can view online here.


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Posted on 13th Oct, 2016 by

Generating leads through a strong digital presence is one of the main aims when it comes to SEO.

For Euro Technik, this was certainly the case.

One of the very few specialist European vehicle service centres in Perth, Euro Technik, came to Bonfire determined to use digital marketing to help get their business off the ground.

Not only did they want to penetrate their market through improved online visibility, they also wanted our team to deliver high quality leads that would generate solid business growth.

After 16 months, campaign results far exceeded expectations to the extent where we saw:

  • 4000% increase in business revenue
  • 10-12 new leads each week
  • 143% increase in organic visitors from July 2015.

Despite strong competition within their market, our team has worked diligently and we’re extremely satisfied with the results achieved through this campaign. We look forward to seeing this success continue for Euro Technik.

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Google Call Tracking Success

Posted on 4th Oct, 2016 by

We’ve just had some great news shared by our AdWords team.

One of our clients recently had Google Call Tracking implemented into their paid search campaigns and in just one month the result has been nothing short of amazing.

Their conversion rate has improved by 220%

What makes this especially positive is that despite the same number of contact form submissions and a decrease in calls from ads, the conversion volume and rate has increased.

This has resulted in a dramatic decrease in cost-per-conversions for the client too. It’s a win-win! We look forward to seeing the results for next month and moving forward.

If you would like to implement Google call tracking on your paid search campaigns, speak to your Bonfire account manager. They would be happy to get it set-up for you.

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Posted on 15th Sep, 2016 by

Concerned about their rankings in Google due to a newly built website, Auspan Group turned to Bonfire to manage their digital presence.

As a market leader for steel shed design and construction in Western Australia, Auspan decided to invest in SEO and more recently, AdWords.

Our goals were to grow Auspan’s Google presence whilst increasing the frequency and quality of traffic leading to the new website.

After facing this challenge head on for a couple of years, we’re thrilled to see these impressive results come to fruition from targeted digital campaigns.

  • Over 60% new traffic to the website from SEO
  • Over 40% of the website’s total traffic attributed to the digital campaign
  • Digital campaigns deliver over 60% of website goals
  • Keywords increased over 570 positions

“Bonfire have proved to be an important partner to Auspan’s leading online presence in today’s market. They have been easy to deal with and always manage to deliver what they say they will.” – Steve Richardson

Auspan Group’s young domain and poor rankings proved no small challenge for our SEO team. We look forward to kicking even bigger goals this year.

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Australian online ad spend grows 29.7 per cent, showing no signs of slowing down

Posted on 29th Aug, 2016 by

The latest IAB/PwC Online Advertising Expenditure Report has just been released and has found that the Australian online advertising market has again delivered robust double-digit growth.

Online ad spend grew by 29.7 per cent to $6.8 billion in the year to June 30 this year making it the fastest growth of Australia’s online advertising market for five years.

The rapid rise of advertising on smartphones and tablets is the main driver.

Double digit growth was achieved by all online advertising segments, but general display advertising was the big winner.

Increasing 43.3 per cent to $2.5 billion making it the highest year-on-year growth since the inception of the report 13-years-ago.

PwC Online chart_1

Our CEO, Clay Cook, admits he was surprised by this increase as our AdWords team has noticed the popularity of display advertising dissipate in recent years. However, when you take into account that the this includes video advertising, which grew 55 per cent, it’s easier to understand the growth.

At current growth trajectories, display advertising should take over from search as the largest area of spend in the second half of 2017.

The industry leading the way in online advertising spend is real estate which increased its category share to 13.2 per cent from 10.8 per cent the previous year. However, the automotive industry is still the largest online advertiser.

PwC online chart 2

Both of these industries are very competitive. The real estate agency industry is growing by around 3.4 per cent per year, so that increased competition is putting more pressure on agencies to spend on advertising to be seen online.

Clay suggests that the key for advertisers is to find the right balance to achieve effective advertising for their spend.

The best advertisers know how to use content, technology and data to help achieve their marketing goals efficiently, instead of just throwing money at it and hoping for the best.

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Bonfire Continues National Growth with Triumph Motorcycles & City of Armadale

Posted on 26th Aug, 2016 by

Our reputation across Australia for our work in highly competitive markets continues to grow with news of our latest client appointments.

Triumph Motorcycles and City of Armadale are the latest companies looking to emulate Bonfire performance for other high profile companies.

The iconic motorcycle company was managing its campaigns internally. They realised specialist knowledge is necessary to grow their market share. Whereas, the City of Armadale have revamping their online presence with a focus on their tourism brand. The council made an important shift to digital to reposition it in the minds of residents, stakeholders and the general WA public.

News of these appointments was recently featured in Campaign Brief and B&T.

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Talking Digital With Campaign Brief

Posted on 17th Aug, 2016 by

How has the digital industry changed in the past 20 years?

What are the challenges ahead?

Why don’t SEO and SEM get the recognition they deserve in the wider marketing arena?

Bonfire CEO, Clay Cook, answered these questions and many more when he sat down with Campaign Brief to share his story as a pioneer in the Perth digital industry.

We may be a little biased, but it’s definitely a good read.

Bonfire_CC-Campaign_Brief-June 2016




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Sink or Swim: The Modern Marketing Strategy

Posted on 9th Aug, 2016 by

A summary of the digital dilemma and its effect on the way businesses are operating today.

The Digital Dilemma
Whether you’re a start-up or an established brand, every business owner will be required to make an important decision in the course of their business venture; to go digital or not to go digital. In today’s day and age, businesses cannot turn away from the fact that this binary decision will determine the livelihood and the future of the brand itself. Thankfully, there is a middle ground more commonly known to those in the industry as the ‘modern marketing strategy’.

A smart business owner will understand that both internal and external marketing factors play a role in individual business success. According to research and consulting company, Strategy Analytics, spending for digital advertising in the Asia Pacific region has increased over the past year by 18.2% – that’s an estimated total of AU$78.4 billion.

This poses the ultimate question: if a majority of businesses are competing in the digital market, why isn’t your business? Furthermore, how do we, as business owners compete against others who seem to be employing the same traditional marketing strategy? The modern marketing strategy attempts to explain this.

The Modern Marketing Strategy
Ever heard of the saying ‘don’t put all of your eggs in one basket’? The modern marketing strategy explores this notion. Although there are many theories surrounding this, our experience here at Bonfire is what drives the thought behind this strategy.

Time and time again we see businesses come to us seeking SEO and other online digital services who understand the importance of digital for a competitive business strategy, however this is not always the case. The modern marketing strategy explains the need for the integration between traditional marketing efforts, digital marketing efforts and all other areas of the business including marketing goals and product mix. Each marketing component should work cohesively in order to play off each other’s strengths and enhance the overall business strategy. If one element were to change, it’s integral for the other elements to adapt. For example, if the business decided to rebrand, this should filter through to all digital efforts as well as traditional marketing efforts.

However, for many businesses today who don’t necessarily have the resources to fund their own marketing department, it can be difficult to maintain a consistent strategy. This is where outsourcing comes into play – not to a cheap, offshore “agency” – but to an established digital agency who knows exactly what it means to have a strong digital campaign and has the skills to seamlessly integrate these into the overall marketing strategy.

With many markets facing over-saturation and with a large number of businesses struggling to penetrate or compete at a profitable level, employing an effective modern marketing strategy is almost essential for survival.

In today’s complex world, businesses can either sink or swim. With this in mind, digital agencies have now become the buoys of the modern business world, giving rise to a new era in marketing: The Digital Era.

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Bonfire to Help ClickSend Expand Global Dominance

Posted on 16th Jun, 2016 by

One of the world’s leaders in cloud based business communication solutions is the latest addition to Bonfire.

With a world-leading SMS marketing gateway, ClickSend already boasts an impressive client roster including HP, RioTinto, McDonalds, Fairfax Media and PWC. However, the company wants to expand it’s international market share even further by leveraging the opportunity in Google and Bonfire’s proven expertise in Digital Marketing.

News of this appointment was recently featured in Campaign Brief.


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