Ignite your digital marketing

Who Said Old Dogs Can’t Learn New Digital Marketing Tricks?

Posted on 1st Dec, 2016 by

In today’s highly competitive market, the ability to operate and sustain business practices for over two decades is truly an achievement in itself.

During their 25 years in the industry, City Beach Veterinarians have witnessed an innumerable amount of changes to their business and marketing landscapes and have continued to operate despite this. Among other things, we believe the owner’s profound understanding of the importance of acclimatising to their clients’ changing needs has been a key player in this process.

Despite being online for over 8 years, City Beach Veterinarians saw the need to strengthen their online presence by bringing it in line with the needs of their clients – this meant a streamlined booking process. Owner, Neville Robertson, sought the assistance of Bonfire and expressed his vision to not only increase traffic to a newer, more efficient website, but also to cement their position as a leader in Perth’s extremely competitive veterinary market.

In collaboration with our digital services team, the website was built by our experienced web designers and developers in only a matter of weeks. The new site not only showcases their business, but also brings together the necessary practical and functional benefits of a well-designed platform.

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After engaging with Bonfire for over 2 years and successfully launching their new website, City Beach Veterinarians have produced some spectacular results:

  • 128% increase in traffic SEO since campaign launch
  • SEO delivers over 78% of website enquiries
  • Business is experiencing constant growth
  • 90% of selected terms are ranking on the 1st page of Google

Our team at Bonfire are thrilled with the results achieved by the City Beach Veterinarians campaign and wish Neville and his staff all the best with their new and improved website. You can visit their website here.

 

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Australian SMB’s adoption of digital is improving: Deloitte

Posted on 28th Nov, 2016 by

This year’s Deloitte Connected Small Business report has highlighted the increasing implementation of digital strategies by Australian SMB’s.

Since 2013, there has been a fifty percent increase in the number of businesses boasting an advanced level of digital engagement through activities like online advertising and search engine optimisation.

It’s unsurprising that a greater level of digital engagement pays off. Revenue growth, innovation and increased employment are some of the key benefits.

Here are some of the key takeaways from the report:

  • SMB’s at an advanced level of digital engagement were one-and-half times more likely to have experienced revenue growth over the previous twelve months compared to those with only basic engagement
  • SMB’s with an advanced level of digital engagement are more than fourteen times more likely to display innovation in new products or services
  • SMB’s with an advanced level of digital engagement are more than eight times more likely to experience employment growth
  • Over half of Australian SMB’s are still operating at a basic to intermediate level of digital engagement, with only nine percent at an advanced level

Our CEO, Clay Cook, has shared his views on the report with Campaign Brief, including rallying the industry as a whole to come together to break down the misgivings and barriers that are preventing businesses from increasing their adoption.

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Bonfire to Develop a New Digital Strategy for Tiger Mist

Posted on 10th Nov, 2016 by

Bonfire has been chosen as the digital marketing partner of one of Australia’s largest ‘fast fashion’ companies, Tiger Mist.

The fashion label is recognised as one Australia’s social media success stories with an already enviable following, including over 800,000 Instagram followers. Their range of clothing is a favourite among fashion conscious females across the globe and is sold through big-name retailers including Myer, ASOS and Forever 21.

However, given the fast-paced nature of the fashion industry, multi-channel digital strategies are paramount for sustained success. Our team have identified several exciting market expansion opportunities for Tiger Mist, through an integrated search marketing strategy.

Despite being based in Melbourne, the Tiger Mist team don’t see this as a barrier and we’re in fact inspired by the results we’re achieving with Bonds.

News of this appointment has been featured in Campaign Brief and B&T.

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Digital Trends Transforming the Travel Industry

Posted on 31st Oct, 2016 by

The Internet has undoubtedly changed the way the world travels. In-store travel agents are being replaced by Google, Tripadvisor and Skyscanner and this trend is forcing Australian travel marketers to rethink their digital strategy.

Tourism is a $124 billion industry in Australia and with so many operators wanting a share of that revenue, getting a competitive advantage is more important than ever.

While the reasons people travel has changed very little, the way people are beginning their journey has transformed significantly in recent years. Consumers are increasingly going online to research, plan and book holidays. Data from Google indicates that consumers are increasingly turning to mobile in assisting them to plan their trip, from comparing flight fares to reserving tours.

These insights can be invaluable to travel marketers and tourism operators looking to influence tourist’s buying decisions, so let’s take a look at them in more detail.

1. YouTube is the go-to for travel hacks
More and more travellers are turning to YouTube to get their trip done right by watching “travel hack” videos from ingenious luggage-packing techniques to tips for staying healthy on the flight over.

travel-tren-1

YouTube searches for “travel hack” videos grew by 115% in the last year and the number of search enquiries for the keyword term “travel hacks” has increased 16 times over in the past 4 years.

Travel marketers should be capitalising on this by creating their own useful video content.

 

2. Mobile research, desktop booking
Though 90% of travel-related bookings are completed on desktop, the research is primarily completed on mobile devices. Especially on weekends, when mobile queries related to travel outpace those on desktop.

Also, research and bookings aren’t a one-and-done, point-and-click proposition. Travellers are taking their time to evaluate all options. Marketers really should be employing digital strategies (such as remarketing) so their business stays top-of-mind when a traveler finally starts moving to purchase.

 

3. Smartphones are breeding “spontaneous travellers”
Long gone are the days of dog-eared guidebooks. Instead, leisure travellers are using their smartphones as their research tools once they touch down in their destination.

As the image below shows, smartphones have changed the way people research holiday activities. Travel marketers need to embrace “local” mobile marketing strategies to ensure they’re not missing out on this valuable chunk of the market.

travel-trend-2

 

There are many opportunities for marketers to make their mark on a travellers’ digital journey, it’s just a matter of embracing them.

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Sage Australia Bonfire

Sage Australia Looks to the West

Posted on 24th Oct, 2016 by

We’re thrilled to announce the latest company to partner with Bonfire – the Australian division of accounting software giant, Sage.

Bonfire has been tasked with overhauling Sage Australia’s Google marketing strategy. Combining a brand refresh with strong digital marketing campaigns, Sage Australia’s aim is to leverage the digital expertise and knowledge of Bonfire to increase its customer and partner numbers aggressively over the next 12 months. Bonfire’s first undertaking has been to overhaul and establish solid digital foundations for the brand.

Although based is Sydney, Sage’s marketing team looked further afield and was impressed with Bonfire’s thorough proposal and research process and the results we’re already achieving for other high profile service companies.

Sage Australia Campaign Manager, Anthony Pignatiello shares his experience with Bonfire to date:

Bonfire has provided exceptional customer service from the start. Despite being located on the other side of the country, their flexibility and responsiveness really stood out for us as an agency. Our account manager (Arno) always responds in a timely fashion whilst providing us with expert SEO advice that delivers results.

We are only at the start of our SEO journey with Bonfire, and we’re excited at the prospect of what this great partnership can achieve

We would like to officially welcome Sage Australia to the Bonfire family. Our digital services team are eager to hit the ground running on the campaigns.

News of this appointment was featured in B&T and Campaign Brief.

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Bonfire Featured Alongside Influential Australian Marketing Leaders

Posted on 18th Oct, 2016 by

Bonfire CEO, Clay Cook, was recently invited to feature in AdNews’ Industry Insights Profile alongside other influential Australian marketing leaders from Fairfax Media, M&C Saatchi, Channel 10, AOL and Spotify.

The profile aims to shed light on the varying roles and companies across the advertising, ad tech, marketing and media sector in Australia.

The full piece is below or you can view online here.

 

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The Wait Is Over – Google’s Real Time Penguin Is Here

Posted on 14th Oct, 2016 by

Google’s hotly anticipated Penguin ranking update has finally been released. It’s been a long wait for SEO agencies and website owners.

In late September, Penguin 4.0 was launched by Google, however it’s unlike any other previous Penguin update. Through this release, Penguin now operates in real-time and as part of Google’s core search algorithm. This means that ranking adjustments will now occur as Google re-crawls the web and existing penalties will be lifted much sooner. However, instead of demoting a website, Penguin 4.0 now devalues the link spam so that it is excluded from a website’s ranking calculation.

Our team have kept a keen eye on the “recovery” component of the update. We’re happy to report we’ve seen some strong improvements for clients who have engaged us to help fix penalties from previous SEO activities.

Bonfire CEO, Clay Cook, recently discussed the update with Campaign Brief, including providing some advice for website owners moving forward.

 

campaignbrief-wa-2016-10-bonfire-ceo-says-release-of-penguin

 

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EURO TECHNIK ‘LEADS’ THE WAY FOR BUSINESS GROWTH

Posted on 13th Oct, 2016 by

Generating leads through a strong digital presence is one of the main aims when it comes to SEO.

For Euro Technik, this was certainly the case.

One of the very few specialist European vehicle service centres in Perth, Euro Technik, came to Bonfire determined to use digital marketing to help get their business off the ground.

Not only did they want to penetrate their market through improved online visibility, they also wanted our team to deliver high quality leads that would generate solid business growth.

After 16 months, campaign results far exceeded expectations to the extent where we saw:

  • 4000% increase in business revenue
  • 10-12 new leads each week
  • 143% increase in organic visitors from July 2015.

Despite strong competition within their market, our team has worked diligently and we’re extremely satisfied with the results achieved through this campaign. We look forward to seeing this success continue for Euro Technik.

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Google Call Tracking Success

Posted on 4th Oct, 2016 by

We’ve just had some great news shared by our AdWords team.

One of our clients recently had Google Call Tracking implemented into their paid search campaigns and in just one month the result has been nothing short of amazing.

Their conversion rate has improved by 220%

What makes this especially positive is that despite the same number of contact form submissions and a decrease in calls from ads, the conversion volume and rate has increased.

This has resulted in a dramatic decrease in cost-per-conversions for the client too. It’s a win-win! We look forward to seeing the results for next month and moving forward.

If you would like to implement Google call tracking on your paid search campaigns, speak to your Bonfire account manager. They would be happy to get it set-up for you.

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FROM ZERO TO HERO – AUSPAN GROUP RISE TO THE CHALLENGE

Posted on 15th Sep, 2016 by

Concerned about their rankings in Google due to a newly built website, Auspan Group turned to Bonfire to manage their digital presence.

As a market leader for steel shed design and construction in Western Australia, Auspan decided to invest in SEO and more recently, AdWords.

Our goals were to grow Auspan’s Google presence whilst increasing the frequency and quality of traffic leading to the new website.

After facing this challenge head on for a couple of years, we’re thrilled to see these impressive results come to fruition from targeted digital campaigns.

  • Over 60% new traffic to the website from SEO
  • Over 40% of the website’s total traffic attributed to the digital campaign
  • Digital campaigns deliver over 60% of website goals
  • Keywords increased over 570 positions

“Bonfire have proved to be an important partner to Auspan’s leading online presence in today’s market. They have been easy to deal with and always manage to deliver what they say they will.” – Steve Richardson

Auspan Group’s young domain and poor rankings proved no small challenge for our SEO team. We look forward to kicking even bigger goals this year.

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