Digital Marketing & SEO Perth WA

Sparkling Belle Website Launch

Posted on 1st Nov, 2013 by

It’s been a busy few weeks for the Bonfire team, especially our web developers who have been working hard on our latest website project…

a new website for Sparkling Belle!

Sparkling Belle are a team of hair and make-up stylist with locations across Australia who provide bridal and event beauty services. They wanted to overhaul the website in order to attract a more sophisticated type of clientele and showcase some of their beautiful work.

We think the results speak for themselves. You can visit the website here:


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The State of Australian eCommerce

Posted on 29th Oct, 2013 by

Any business that sells goods or services online will know all to well that eCommerce is well and truly thriving in Australia at the moment.

We certainly live in the lucky country and our online retail spending figures are proof of that. Here are just some of the recent statistics to be released (see infographic below):

  • 71% of Australian consumers have made a purchase online
  • Online sales revenue in Australia is expected to reach more than $37bn during 2013
  • 53% of users buy from Australian E-Commerce Sites instead of overseas sites
  • 73% of online users in the age group of 35-44 have shopped online
  • $2,108 is the average spend of each online customer in Australia
  • Credit card and Paypal remain the most popular payment methods

These statistics won’t surprise many of the e-retail front-runners who know that staying ahead of the game in online retail is a never-ending race of investment in new technology and innovative marketing strategies.


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Bonfire Helps Bring Online Retailer Roadshow to Perth

Posted on 29th Oct, 2013 by

The Online Retailer Roadshow is the biggest eCommerce and Online Retailing Conference in Australia – held annually in Sydney.

But what about online retailers in “The West”?

We’re proud to announce Bonfire is helping to bring The Online Retailer Roadshow to Perth as the official platinum sponsor.

We were keen to get involved in bringing the conference to Perth as our city has a vibrant eCommerce industry that we want to see continue to grow and believe we can help by sharing our expert knowledge of digital marketing.

Held on 28th November 2013, the conference is a gathering of online industry greats, all under one roof. Delegates can learn the latest from Australia’s leading online retailers and digital marketers. From best practice strategies for selling online to social media marketing, the latest e-commerce technologies, mobile and plenty more.

Alongside major retailers Dan Murphy’s, Dick Smith and Mantra Group, our very own digital marketing head honcho, Clay Cook, will be presenting and will be a key member of the expert panel.

The conference attracts key decision makers from Australia’s best eCommerce companies and with only 100 tickets available to the Perth conference; you need to be quick to secure your seat.

More details here:

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And the winner is….

Posted on 29th Oct, 2013 by

We’re thrilled to announce that the Bonfire website ( recently took home the national award in the Commercial website category at The Australian Web Awards.

The awards showcase outstanding website’s from across Australia and to have our website recognised for its innovative design in the competitive “commercial” category is a great honour.

Huge thanks must go to the whole Bonfire team who we’re all actively involved in the development process. From setting out a clear brand vision to thinking outside of the box to produce such an innovative & high quality design, while always having a focus on conversion in the back of their minds, we have a website that we are proud to call our own.

To be recognised by our peers is just the icing on the cake.

Big thanks must also go to Humaan for bringing our vision to life.

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Cake Factory Website Launch

Posted on 18th Oct, 2013 by

This sure was a delicious project to sink our teeth into.

Perth’s favourite cake wholesaler, Cake Factory, came to us with a particular vision: to have a website that would showcase its extensive range of cakes and cookies without overwhelming the visitors.

Challenge accepted! Our team built a website that uses engaging imagery, intuitive navigation and clean design to provide an engaging experience for website visitors.

Sorting through images and descriptions of such delicious treats wasn’t easy, but someone has to do it 😉

Visit the new Cake Factory website here 

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Prouse Website Launch

Posted on 15th Oct, 2013 by

Our long-time friends at Prouse Family Accountants have a brand new website.

Prouse have been providing Perth families with business, investment, superannuation and tax return services for 20 years, but it was time for a website upgrade.

Wanting a website that was both professional but easy for their clients to navigate, Prouse weren’t looking for just any run-of-the-mill web design company.

After discussing their needs, our team got to work to produce a site that we’re really proud of.

As always, it was a pleasure to work with the team at Prouse.

You can visit the website here

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Clay’s Thoughts on Google’s Hummingbird Update in The West

Posted on 4th Oct, 2013 by

Did you spot us in The West Australian this morning while enjoying your bowl of cornflakes?

Our fearless leader (and resident Google expert), Clay Cook, was featured sharing his expert opinion on the recent Hummingbird update by Google.

The article is in the Marketing & Media section for those still reading paper copies, otherwise you can check it out below.


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SKYE and staghorn at Perth Fashion Festival 2013

Posted on 17th Sep, 2013 by

After months of planning, some last minute mayhem and plenty of blood, sweat and maybe a few tears – the SKYE and staghorn RIPTIDE collection show at Perth Fashion Festival 2013 was a roaring success!

We’re extremely proud to be the major sponsor of SKYE and staghorn – who are an amazing up and coming Perth luxe swimwear label who are making big waves around the world.

A big thank you to all the Bonfire family (friends, clients and partners) who showed their support by braving the horrendous weather conditions to see the show. Obviously you’re all believers that you have to “suffer for fashion”.

The show was headlined by the amazing indigenous model Sam Harris who lead a cast of beautiful models down the runway.

The SKYE and staghorn show was a full house! Fashion luminaries such as Ruth Tarvydas and Betty Tran; and Singapore based Lisa Crosswhite from Gnossem enjoyed the show from front row.

All in all, it was a great success! Watch this space as SKYE and staghorn are moving onwards and upwards!

Here’s some footage from the The West about the event:

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Bonfire Hits the Airwaves!

Posted on 12th Aug, 2013 by

Have you heard Bonfire on the radio yet?

We launched our brand new ad across the Southern Cross Austereo network this week and we love it.

If you haven’t heard it yet, we’ve added it below. Have a listen and let us know what you think…

Bonfire Radio Ad

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Salin Plus Website Launch

Posted on 26th Jul, 2013 by

We recently launched a new ecommerce website for the team at Salin Plus.

Providing the world’s leading Salt Therapy devices for home and office, Salin Plus are a Perth based company who are doing big things in the air purification space.

Salin Plus weren’t looking for just any stock-standard web design company, the vision was to produce a website that showcases the wide range of products on offer and making it easy for visitors to purchase through a simple, yet secure shopping cart.


It certainly was fantastic working with such a great local company.

You can see the website for yourself at

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