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Posted on 24th Aug, 2017 by Kayla Paul
Now more than 54% of Australians use their smartphones to access search engines*, Google have made some changes to the way ads are viewed in the mobile search results – changes advertisers can’t ignore if they want to leverage the consumer mobile trend.
Posted on 18th Aug, 2017 by Kayla Paul
We’re proud to have been nominated as finalists for the 2017 AMI Awards for Marketing Excellence in not one, but three categories!
Posted on 9th Aug, 2017 by Rene LeMerle
In the scheme of all your marketing efforts, “digital” offers unparalleled levels of accountability. It’s surprising then, how many marketing managers and business owners don’t accurately measure the real ROI of their efforts.
Posted on 3rd Aug, 2017 by Rene LeMerle
In a somewhat unexpected post, Facebook has announced that it will be using load speed of linked content as a factor in its feed ranking algorithm.
Posted on 21st Jul, 2017 by Rene LeMerle
Google has been progressively rolling out a new “AdWords Experience” this year, with the promise that everyone will have access by the end of 2017.
Posted on 14th Jul, 2017 by Kayla Paul
Users will start seeing ads in Facebook Messenger as a part of a series of changes rolled out by the social media giant last week. Although this gives marketers a new way to reach their audiences, not all are on-board with the idea nor believe this is an effective way of marketing…
Posted on 4th Jul, 2017 by Kayla Paul
How fast is your mobile site speed? Google have released an updated free tool which not only analyses the load time of your mobile site, but also provides various recommendations for improvement.
Posted on 28th Jun, 2017 by Matthew Elshaw
If you’ve heard the buzz around a serious Google algorithm update on June 25, you’re not alone. While there’s nothing ‘officially’ confirmed as of yet, our data suggests otherwise.
Posted on 27th Jun, 2017 by Rene LeMerle
After select testing to only a small group of celebrities, sports teams, sports leagues, movie studios and museums, Google “Posts” have been released to all local businesses.
Posted on 20th Apr, 2017 by Kayla Paul
The Bonfire team joined over 800 others from the Western Australian advertising, media and communications industry this month at the new Crown Towers Ballroom for the 2017 Oasis Ball and Campaign Brief Awards.