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A1 Locksmiths

Owners Ray and Leslie have provided residential, commercial and automotive locksmith services to Perth’s metropolitan region for over 25 years. To maintain their position as an industry leader, A1 Locksmiths partnered with Bonfire in 2016.

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  • 45%

    Conversions facilitated by mobile/tablet devices.

  • 50%

    Keywords appearing in the first three positions on Page 1 of Google.

  • 79%

    Website traffic are first-time visitors.

  • 101%

    Increase in website conversions, year on year.

Results taken from August 2016 – August 2017.


Boasting a 24/7 call out service, and a team of specialists equipped to open and make keys to suit almost any lock, A1 Locksmiths are an industry force to be reckoned with. As competition in the market increased and encroached on their foothold, Ray and Leslie realised they would need a robust marketing strategy to stay top of mind online. They turned to Bonfire to seize the opportunity to increase their Google search rankings, with the hopes of driving more people to their website and in turn more enquiries.


From the start, Ray and Leslie’s core objectives were to increase brand awareness and enquiries online. Our team identified the best method to address these concerns would be a combination of Search Engine Optimisation (SEO) and Google Ads. After conducting a website audit, we discovered several issues that meant it wasn’t compliant with both website design and SEO best practice. As a result, a significant portion of A1 Locksmiths’ target demographic – people in emergency situations such as being locked out of their home or losing their car keys – were not being engaged and as a result, they were missing out on new business. After experiencing success with their search marketing campaigns, Ray and Leslie agreed a new website could boost their existing results and yield further return on investment for their business.

“We’ve now been working with Bonfire for over a year. In that time, they have successfully been able to get us multiple page 1 keyword rankings. We have trusted their advice as we had heard they were the industry leaders and as a result, our conversions have increased exponentially. Since the launch of the new website, we have seen an even further growth in leads.”
Lesley Gregory, Owner/Director at A1 Locksmiths


Since going live with their new Bonfire designed and developed website, and continued search marketing campaigns, A1 Locksmiths’ results have skyrocketed. As of January 2019, half of their keywords appear in the first three positions on Page 1 of Google; 79% of website traffic is from first-time visitors, and conversions have increased 101% year on year. They have experienced exponential business growth that has exceeded their expectations.

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