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B. Waddell Consulting Engineers

For over 18 years, B. Waddell Consulting Engineers Pty Ltd have provided full-service, civil and structural engineering solutions to residential and commercial clients. With a reputation for excellence and a hands-on approach, they partnered with Bonfire to tackle their digital marketing strategy.

  • 222%

    Increase in website conversions from organic search.

  • 69%

    Improvement in organic website traffic.

  • 21/24

    Agreed keywords on Page 1 of Google.

Results as of March 2017.

Objectives

In order to drive growth and expand their market share, B. Waddell Consulting Engineers partnered with Bonfire. Together they created a fresh digital strategy to reinvigorate their brand awareness, grow their online presence and attract new clients to the firm. They identified three primary goals:

• Grow online presence
• Improve organic traffic
• Increase online enquiries

We now get 40-50 additional leads per month than 18 months ago, this has translated to a 40% growth of our company. Working with Bonfire has been a pleasure, so refreshing to work with professionals that have taken the time to understand our business to better understand how to help our business grow.
Brett Waddell, Director at B. Waddell Consulting Engineers

Results

To achieve these key business objectives, Bonfire developed and implemented a comprehensive organic search marketing strategy. As a result, B. Waddell Consulting Engineers have seen a 69% increase in organic traffic since their campaign commenced in February 2017. Organic conversions are up 222% and 21 out of their 24 selected keywords are ranking on page 1 of Google.

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