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City Beach Veterinarians

For over 25 years, City Beach Veterinarians has been committed to the care of animals across Perth. However, even established businesses need to evolve with their customers’ needs. This growth was achieved with Bonfire over a partnership bonded in 2014.

  • 427%

    Increase in organic traffic

  • 93%

    Tracked phone calls are first-time callers

  • 83%

    More website enquiries from organic search

Results as of June 2018.


Despite having an online presence for over eight years, Neville from City Beach Veterinarian was not satisfied with his business’s digital performance. The clinic’s website was outdated and suffered from low traffic, which contributed to a low number of bookings. These barriers prevented them from growing as potential customers were finding competitor veterinarians before them online.


As SEO experts, Bonfire overhauled City Beach Veterinarian’s website and organic search strategy to improve their brand presence on Google and attract more customers. The website was redesigned in compliance with website design and SEO best practice to make booking an appointment as simple as possible, across both desktop and mobile devices. In addition, a strong backlink profile was developed and content across the website was optimised to combat their poor-quality score and consequently, improve their rankings on Google.

“We have used Bonfire for just over 2 years. They built our new website which along with the SEO work they have been doing has had very positive results. We are not only seeing an increase in traffic to our website, but the traffic is actually local, relevant interaction. The mobile version of the website allows our clients to contact us in ways they could not in the past. The result is that we are now seeing an increase in new clients coming into the clinic. Considering we have been on the Internet for over 8 years, the difference we are now seeing is fantastic and we believe that the current trends show that the longer we have the SEO campaign in place the better the results will be. It takes time and skilled work to get these results. We highly recommend Bonfire to any business that wants to grow.”
Dr Neville Robertson, Owner of City Beach Veterinarians


Since partnering with Bonfire, City Beach Veterinarians has dramatically improved their online presence and attracted new customers. The most significant indication of growth has been the 427% increase in organic traffic since the campaign was launched. This resulted in an 83% increase in website enquiries and over 30 keywords ranking on Page 1 of Google. Since call tracking was enabled in December 2017, there has been a 66% year on year increase in phone calls and 93% of tracked calls have been from first-time callers. These results have helped City Beach Veterinarians successfully achieve their business goals.

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