Water Corporation
The Water Corporation are the principal suppliers of water, wastewater and drainage services throughout the State of Western Australia.
Objectives
With an aim to enhance their brand visibility in Google and drive growth for the clinic, Cosmetique teamed up with Bonfire. Using their expertise in this space, Bonfire devised a dynamic digital strategy to increase the quality of traffic and generate new leads to the website. The strategy was developed around achieving three key goals:
- Grow online presence
- Increase quality of traffic
- Generate new leads and enquiries
Bonfire has played a key role in building our online presence and since implementing our search engine marketing campaign in Nov 2017, we have seen a 179% increase in traffic. In the two months, we have been running Call Tracking, we have received 520 booking calls and our brand new QLD office has received over 139 calls. I would like to thank David and the team at Bonfire for providing us with a Search Strategy that is bringing us tangible results.
Results
With these key objectives in mind, Bonfire was able to create a fresh strategy using search engine optimisation (SEO) to further develop the client’s digital presence. As of May 2018, Cosmetique has seen over 179% increase in traffic to their website. Their keyword rankings have increased by 2,198 positions, with 50% of their keywords positioned on the first page of Google. In April 2018, we implemented call tracking which enabled us to gather data about the calls that were made to the clinic as a direct result of their SEO campaign. Over a 1-month period, a total of 816 calls were made and 79% of these were related to booking an appointment. This allowed us to identify with greater accuracy the number of leads that were generated, not only through their website but over the phone too. With organic SEO driving 63% of their total traffic and 77% of their conversions, this campaign has achieved an incredible 2,600 total conversions over a 7-month period.
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