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Since 1974, Western Australian owned  CurtainWorld  has manufactured and supplied contemporary window furnishings. Ambitious to establish themselves as the leading retailer in their industry, they partnered with Bonfire.

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  • 63.5%

    Increase in “Book A Free Measure & Quote” form submissions, year on year

  • 20.7%

    Growth in “Contact Us” form submissions, year on year

  • 13.1%

    Increase in organic users, year on year

Results as of January 2020. 


Operating within a competitive retail industry, CurtainWorld wanted to improve their brand footprint online and drive revenue growth for their business. They tasked Bonfire with the challenge of increasing their visibility amongst their competitors on Google and attracting more customers to their website.


To achieve CurtainWorld’s business goals, Bonfire implemented a new SEO strategy to grow their Google footprint and point more potential customers to their website. Bonfire built an organic campaign to resolve their website’s technical SEO issues, implemented on-page and off-page optimisations and refined the campaign keywords to focus on non-branded terms such as “roller blinds perth” to better target potential customers. Once implemented, these campaign changes achieved standout results.

“Bonfire have been an excellent digital strategy partner. They are methodical, sensible and easy to communicate with. Their knowledge and foresight are easily the best we’ve experienced in the industry”
Elliott Woolf, Head of Marketing at CurtainWorld


In 2019,  CurtainWorld achieved exceptional brand awareness and business growth from Bonfire’s innovative organic search solution. The SEO campaign delivered a 13.10% year on year increase in organic users to their website, a 20.7% year on year increase in “Contact Us” form submissions and a significant 63.5% year on year increase in “Book A Free Measure & Quote” form submissions. Together these campaign results have helped CurtainWorld realise their full potential online and increase their sales.

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