Issue
As a new business operating within the highly competitive dental industry, Dental Reflections faced several challenges. In particular, they experienced difficulty in ranking on Google SERPs for competitive keywords, which meant they had low visibility online and potential patients were being lost to rival dentists. Dental Reflections sought Bonfire’s assistance to craft a digital strategy that would improve their brand awareness and increase the number of bookings made online.
Methodology
To achieve Dental Reflections business goals, Bonfire’s SEO specialists created and executed a new organic search strategy. Following in-depth research and data analysis, untapped opportunities were identified to target patients within the clinic’s local community and improve their rankings on Google. To start, a hyper local-focused SEO campaign was implemented using Joondalup related keywords. In addition, location pages were created to broaden the clinic’s reach to surrounding suburbs.
"Dental Reflections have had the pleasure of working with the Bonfire team since April 2018 and we have been extremely happy with the professionalism from the entire team. We love having one person as our go-to and nothing seems to be too difficult for the team to help with. Since working with Bonfire our practice has grown significantly from 25-30 new patients finding us to closer to 40 a month and growing. We would not hesitate in recommending this company and look forward to a long working relationship with the team.”
Results
Since Bonfire implemented the SEO campaign, Dental Reflection have experienced incredible results. Organic search contributed 68.4% of website sessions and 87.2% of website conversions. Their Google My Business profile also performed well, delivering 67% of calls and 22% of searches. Together, these results have enabled Dental Reflections to attract more patients and cement themselves as one Joondalup’s leading dental clinics.
