Skip to Content Skip to Navigation Skip to Enquiry Skip to Sitemap

Di Candilo Steel City

For over 60 years, Di Candilo Steel City has dominated the engineering supplies industry. Their state-of-the-art cutting and processing facilities supply a range of industries, including the construction, mining, oil and gas, manufacturing and agricultural industries. Despite their caliber in the industry, Di Candilo Steel City knew the significance of building their digital footprint and turned to Bonfire for help.

  • 156%

    Increase of phone calls from Google Maps

  • 81.7%

    Growth in organic traffic

  • 70.2%

    Increase in organic goal completions

Results as of June 2018.


Di Candilo Steel City had built a successful business but their digital presence did not match. This contested the longevity of their position as an industry leader, as competitor companies were being found first on Google. This emphasised the need to increase their brand exposure in the engineering market, as well as penetrate un-tapped markets, to achieve their business goal of increasing their customer base by 30% in 12 months.


To begin, Bonfire’s search specialists audited the Di Candilo Steel City website to identify the barriers preventing their digital growth. This research uncovered several technical SEO issues including slow site speed and poorly scored mobile and desktop versions of the website. These problems were the root cause of the website’s poor visibility on Google and were rectified by building a new website. The development of the new website included a content audit, content optimisation, competitor backlink analysis and a brand outreach strategy. Call tracking was also implemented to provide further insights into how users were engaging with the new website.

"We have certainly seen an increase in phone calls and email since working with Bonfire, a lot of feedback is telling us it has been generated by internet searching. I have found that the team at Bonfire are very reactive with assessing our needs, always seeking to improve our presence within the market place and advising recommendations when needed. We would highly recommend Bonfire to anyone seeking results with their SEO campaign."
Lou Shabani, General Manager at Di Candilo Steel City


By partnering with Bonfire, Di Candilo Steel City has achieved outstanding campaign results. The number of organic goal completions has grown by 70.2%. In addition, their brand visibility has improved significantly with 81.7% of all website traffic attributed to organic search. Since call tracking was implemented, they have tracked over 1300 phone calls that originated from organic search and over 156% of phone calls from Google Maps. These results have proven the value of SEO and enabled Di Candilo Steel City to realise their full potential online.

Let's Talk

Unleash your digital potential through data and high performance digital marketing. Get a free, no obligation quote.

Close enquiry the form