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Holiday Inn Perth City Centre

Holiday Inn Perth City Centre is the ideal hotel for both leisure guests and business travellers. To strengthen their brand presence and increase bookings online, they partnered with Bonfire.

  • 74%

    Increase in organic traffic in 12 months

Results as of January 2020. 

Issue

Operating within the competitive hotel industry, Holiday Inn Perth City Centre had built a new local website, but it did not rank well on Google. This low visibility not only reduced their online presence but resulted in most of their accommodation bookings being made through aggregator sites. In addition, they wanted to be recognised as the hotel of choice for families in Western Australia.

Methodology 

Following an in-depth review of the client’s digital marketing activities, Bonfire’s specialists implemented new organic and paid search campaigns. The strategy involved a keyword refresh to focus on niche terms such as ‘family hotel Perth’, content optimisations and strengthening their domain with relevant backlink opportunities to improve their organic rankings on Google. To compliment the organic search strategy, a Google Ads campaign was executed to achieve immediate results.

“Bonfire are the full package. They run a very professional business, they really look after their clients and their team of knowledgeable digital masters have given us far better results than any digital agency has. It’s rare for a business to nail all these aspects.”
Holiday Inn Perth City Centre

Results 

Bonfire’s search marketing strategy was a huge success for Holiday Inn Perth City Centre. A significant achievement was their rise in rankings from page ten to page one of Google. Holiday Inn also achieved a 74% increase in organic traffic in 12 months. This strategy was so successful that in September 2019, Holiday Inn Perth City Centre won the “Number 1 Family Friendly Hotel in Perth” accolade through the City of Perth. They also received an award of “Excellence” from the Australian Hotels Association at the 2019 AHA Accommodation Awards. Holiday Inn Perth City Centre has now cemented their position as the hotel of choice for families in WA.

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