Issue
The team at LA Fit Studio work hard to help their clients achieve their goals by offering a wide range of high-intensity workouts such as Lagree Fitness, Ride, their unique combo classes and personal training sessions. As Perth’s exclusive Lagree Fitness provider with boutique studios located in Subiaco and Highgate, the fitness-duo wanted to not only promote their brand but also to attract new clients. Back in 2016, they engaged Bonfire to kick-start their digital strategy and transform their online presence.
Methodology
This new approach to digital marketing involved a strong focus on search engine optimisation (SEO) – Bonfire’s area of expertise. Using Google best practice, our SEO team created a strategy to effectively target relevant keywords and regional search opportunities. These campaigns have helped to increase lead generation and bookings through the website, as well as sell more classes, memberships and activewear.
“As a growing business, we recognise the importance of SEO to maximise our online presence. We love working with the team at Bonfire. Real people at a proven, local agency who understand our needs… the perfect fit. We have seen excellent results and look forward to seeing where they take us next.”
Results
Since partnering with Bonfire, LA Fit Studio have achieved some fantastic results. Year-on-year growth has been significant, with a 68% increase in website conversions and a 35% improvement in organic traffic alone. In addition, 50% of agreed keywords are now appearing on Page 1 of Google and they are experiencing strong engagement on Google Maps. To date, SEO has successfully attracted the calibre of new clients and brand awareness they desired.
