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Perth City Dental

Perth City Dental approached Bonfire in 2013 after their previous digital marketing provider failed to attract new patients to their website. Working alongside them, Bonfire were able to build an aggressive campaign that would meet their high standards.

  • 83%

    Tracked phone calls were bookings

  • 25%

    Business growth since website launch

Results as of May 2018.


When Perth City Dental added a new assistant dentist to their team, they needed to increase patient numbers to make the move worthwhile. This was difficult to achieve with their current website, due to low traffic and poor rankings on Google. Consequently, Perth City Dental were not reaching a sustainable amount of bookings which prevented the growth of their business. 


To achieve Perth City Dental’s digital marketing goals, Bonfire’s search specialists implemented a fresh search marketing strategy and built a new website. To begin, the website was re-invented with a sleek and easy to navigate design. Next, their existing negative SEO issues were resolved by implementing optimised content, paired with relevant keywords across each new webpage. Link building strategies were also implemented to improve their backlink profile. To provide more immediate results, a Google Ads campaign was executed to attract more website traffic and online bookings.

“I have found it very refreshing to deal with Bonfire. I realised how little I knew about digital marketing until it was explained and discussed in detail to me and in simple terms. The call tracking is working well I feel. The email alerts are brilliant as that gives me an indication of the number of tracked calls per day. I listen to the calls occasionally but not routinely. The bottom line was to increase patient numbers. Bonfire have done this and my business continues to grow, and with much greater pace than with previous campaigns with other companies.”
Dr John Marsell, Owner & Principal Dentist at Perth City Dental


Perth City Dental’s partnership with Bonfire has achieved outstanding business results. Not only did their website visitors increase by 1000%, but their business has also grown 25% since the launch of their new website. Since call tracking was implemented, 350 calls have been tracked and 83% of those calls were bookings. Of the agreed keywords, over 40 have achieved a page 1 ranking on Google. Together, these accomplishments have enabled Perth City Dental’s business to continue to grow and thrive.

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