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Perth Metro Storage

Since its establishment in 1980, Perth Metro Storage has offered inexpensive self-storage options to Western Australians. To ensure future growth for its business, the brand turned to Bonfire to deliver a search marketing strategy to boost brand awareness and sales enquiries.

  • 109%

    Increase in organic traffic, year on year

  • 55%

    Increase in organic goal completions

Results from August 2020.

Issue

Looking to succeed in the increasingly competitive self-storage industry, Perth Metro Storage wanted to improve their ranking in search to drive high quality website enquiries. The business engaged Bonfire to boost their online presence and increase market share.

Methodology

An in-depth analysis of the brand’s website and Google Ads account was conducted, and insights revealed opportunities to optimise the website’s content, structure and performance to drive high-quality enquiries. The team implemented on-page optimisation to target relevant and high-converting non-branded keywords including, “furniture storage perth” and “cheap self-storage perth”. Additionally, Bonfire executed a link building strategy to boost the brand’s online reputation across several high-authority websites and directories. Bonfire rebuilt the Google Ads account to structure ad campaigns with relevant targeting and segmentation and optimise for spend to drive higher conversion rates.

“We have been using Bonfire for nearly three years now, and we are very happy with their work and the results we have seen. The team at Bonfire are extremely dedicated, professional and always keep us updated. We feel as though we are in the best of hands with Bonfire.”
Michael Farzaneh, Owner

Results

By partnering with Bonfire, Perth Metro Storage have improved their position in the market and have seen a significant uplift in overall enquiries. Organic search marketing has proven to be an effective strategy for the business with an increase of 109% YoY in organic traffic. As a result of the SEO strategy, a total of 54 phrases maintain a strong position on page one. Improvements to Google rankings and website traffic have seen a 55% YoY increase in conversions.

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