A newly established building and engineering company increased year-on-year revenue by 397% after discovering a new market through targeted SEO and paid media campaigns.
NOTE: The name of this client has been kept anonymous for privacy purposes.
Results from March 2023 to March 2024.
A newly established company specialising in building and engineering services sought rapid market entry and financial sustainability. The company’s director engaged Bonfire from day one to build brand equity and deliver high-value conversions from residential clients through targeted digital marketing strategies.
Bonfire employed a dynamic blend of search engine optimisation (SEO), content optimisation and targeted advertising. The journey began with a focus on one key service offering to provide the greatest appeal to the company’s target audience.
These early SEO efforts refined the company’s overall web presence and optimised the key service for visibility on Google. New enquiries quickly rolled in, and the decision was made to launch a performance media campaign alongside SEO to build on these initial results.
Our Google Ads and display campaigns were tasked with emphasising specific structural support services beyond the company’s core service. While part of the initial portfolio, these services hadn’t been the focal point of our campaigns but soon started showing success from commercial entities.
Within months of these campaigns launching, an unexpected trend emerged: commercial inquiries not only matched but began surpassing residential interest, signalling a lucrative opportunity for the company. Armed with this revelation, Bonfire recalibrated the campaign to target commercial audiences, steering the company from a business-to-consumer (B2C) path onto a business-to-business (B2B) trajectory.
The strategic shift towards commercial clients catalysed transformative growth for our client, not just in revenue but in the scope of their operations. Our client saw a 397% year-on-year revenue increase, with specific services seeing an uptick in demand of over 200% following search engine optimisation. This growth has led to expansion into new territories, including international markets in Southeast Asia for high-profile clients, establishing the company’s global footprint less than three years into its operation.
The company plans a significant shift at the year’s end, transitioning its language, presentation, and focus to align more strongly with the commercial clientele that have become its main source of large projects and increased revenue generation.
