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Surepak offers an extensive range of packaging and business supplies to customers right around Australia in the medical, food, marine, waste, mining, and construction industries. They engaged with Bonfire to elevate their organic visibility and generate more organic traffic to their website.

  • 51%

    Growth in organic sessions, year on year

  • 81%

    Website revenue from organic search

  • 111%

    Increase in sales, year on year

Results as of June 2020.


With an extensive product range, they identified the opportunity to increase their organic online presence and increase sales. Surepak utilised Bonfire’s brightest minds to bring forward a comprehensive organic strategy that would drive the best results to their website revenue and increase their visibility online.


In order to grow Surepak’s digital footprint, Bonfire focused on an organic search marketing strategy to achieve their business goal of generating more website enquiries. Bonfire carefully mapped out an on-page strategy which consisted of optimising content and meta data to improve relevancy for the targeted phrases. Bonfire concentrated on building backlinks for each of the branch locations around Australia and achieved a significant increase in digital exposure.

Bonfire has been a game changer for our online sales. Since taking over our SEO 12 months ago we have seen significant growth in traffic to our website resulting in increased sales and enquiries.
Andrew O'Brien, Director of Surepak


Bonfire’s partnership with Surepak has achieved incredible results increasing traffic, sales, and revenue to their business. The organic search strategy supported the 51% growth in organic sessions year on year as well as 81% of website revenue which has come from organic search. The success of this campaign has resulted in an increase of keywords ranking on page 1 of Google.

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