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Family owned and run, Swoodi is an eCommerce store that specialises in the sale of multi-use hooded towels for kids Australia-wide. The brand’s collection features fun and colourful prints designed for kids on the go.

  • 174%

    Increase in sale revenue from the eCommerce store.

  • 364%

    Increase in website traffic, year on year.

  • 119%

    Increase in total online orders, year on year.

  • 298

    Positions increased across selected SEO terms.

Results taken from July - December 2018.


As an active mum of two, Swoodi Creator Bree Heather’s unique beach robes, hooded swim towels and activewear focus on comfort, functionality and fun. To grow her business, she needed help to drive more traffic to the brand’s eCommerce website, boost conversions and ultimately improve sales online.


In 2018, Swoodi engaged Bonfire’s Search Engine Optimisation (SEO) service to simultaneously improve their brand awareness and the profitability of their eCommerce store. As SEO specialists, Bonfire’s technicians used Google best practice to correct several issues on Swoodi’s website to improve its search engine results page (SERP) rankings and increase traffic. To improve transparency and campaign insights, we implemented conversion tracking on Swoodi’s website for the first time.

"Jenny has been amazing to deal with as my account manager! I highly recommend."
Bree Heather, Creator of Swoodi


Working together with Swoodi, Bonfire’s team has executed a profitable SEO strategy that has delivered fantastic results. Since the start of the campaign, Bree has experienced a remarkable sales increase of 174% and a total online order increase of 119% year on year. Additionally, website traffic has increased by an incredible 364% year on year, reaching an all-time high between October and November of 2018. These achievements have enabled Swoodi to attract more happy customers and further grow the brand’s profile online.

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