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The Cake Factory

Australian owned and operated, The Cake Factory bake and sell delicious cakes, cheesecakes, cookies and more. To grow their business, they partnered with Bonfire to improve their brand footprint online and grow sales.

  • 78%

    Website traffic is from organic search.

  • 19/20

    Keywords ranking on Page 1 of Google.

  • 76%

    Tagged calls have included the tag "Order".

Results as of April 2018.


To maintain their position as Perth’s #1 Wholesaler, The Cake Factory engaged Bonfire to produce a comprehensive digital marketing strategy, with an aim to increase leads, Google rankings and brand awareness. In order to reach their intended goals, Bonfire’s strategy involved:

  • Attracting a larger market by increasing organic traffic
  • Focusing on new and relevant keywords to increase website exposure
  • Using Artificial Intelligence (AI) to track and report consumer calls
With Bonfire’s call tracking system, I have been able to easily measure the amount of calls being delivered via organic traffic. The keyword tags help me evaluate what is discussed in each phone call and I find the email alerts extremely valuable. We recently secured a contract from a large customer and due to this tracking in place, I was able to attribute that the lead originated from SEO traffic which Bonfire is providing for me.
Harry Gregory, Owner at The Cake Factory


Using an all-inclusive organic search strategy, The Cake Factory’s campaign began in October 2017 and in less than 12 months the campaign already showed promising results. A massive 95% of keywords rank on page 1 of Google, with 78% of traffic directly from organic reach. Partnering with Bonfire has also allowed over 1,600 calls to be tracked with AI, 76% of them including the tag “order”.

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