Objectives
In order to thrive in such a competitive market, Tradesales approached Bonfire. With an aim to increase their online presence and generate sale enquiries, Bonfire identified three main goals:
- Increase organic search rankings
- Drive more traffic to the website using organic reach
- Generate and secure leads from the website
Bonfire has been easy to deal with and we place complete trust in their guidance. The results have reflected on a positive growth in our business.
Results
Developing a comprehensive organic search strategy, Bonfire addressed Tradesales three primary objectives. Since the campaign’s inception in November 2013, Tradesales have seen an incredible increase of 31% in organic goals year on year, with 24 of their most competitive keywords ranking on Page 1 of Google. SEO drives a remarkable 60% of website conversions, which is 47% of the total website traffic. In addition to this, the campaign has continued to expand and deliver a 16% growth of organic traffic year on year.
