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With an understanding that every workplace is unique, Tradesales provide complete storage and equipment solutions to industries Australia wide. Ambitious to assert themselves as an industry leader online, they approached Bonfire.

  • 60%

    Website conversions driven by SEO.

  • 31%

    Increase in organic goals, year on year.

  • 24

    Keywords ranking on Page 1 of Google.

Results as of May 2018.


In order to thrive in such a competitive market, Tradesales approached Bonfire. With an aim to increase their online presence and generate sale enquiries, Bonfire identified three main goals:

  • Increase organic search rankings
  • Drive more traffic to the website using organic reach
  • Generate and secure leads from the website
Bonfire has been easy to deal with and we place complete trust in their guidance. The results have reflected on a positive growth in our business.
James Judd, Sales and Marketing Manager at Tradesales


Developing a comprehensive organic search strategy, Bonfire addressed Tradesales three primary objectives. Since the campaign’s inception in November 2013, Tradesales have seen an incredible increase of 31% in organic goals year on year, with 24 of their most competitive keywords ranking on Page 1 of Google. SEO drives a remarkable 60% of website conversions, which is 47% of the total website traffic. In addition to this, the campaign has continued to expand and deliver a 16% growth of organic traffic year on year.

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