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Triumph Motorcycles

Triumph are iconic in the motorcycle world; just ask any enthusiast. To improve the return on investment of their paid search strategy, they partnered with Bonfire. Working together they aimed to reach three key goals.

  • 1.

    Improve their position within the competitive Australian retail market.

  • 2.

    Build brand awareness and grow consumer loyalty online.

  • 3.

    Increase the number of leads and enquiries from website visitors.


The iconic motorcycle company was managing its campaigns internally. They realised specialist search marketing knowledge was necessary to take their business to the next level and grow their market share online. Working together with Bonfire, they hope to build brand awareness and increase enquiries on their website.


The Bonfire team look forward to work closely with the Triumph Motorcycle team to execute their paid search strategy.

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