Ignite your digital marketing

Bonfire to Develop a New Digital Strategy for Tiger Mist

Posted on 10th Nov, 2016 by

Bonfire has been chosen as the digital marketing partner of one of Australia’s largest ‘fast fashion’ companies, Tiger Mist.

The fashion label is recognised as one Australia’s social media success stories with an already enviable following, including over 800,000 Instagram followers. Their range of clothing is a favourite among fashion conscious females across the globe and is sold through big-name retailers including Myer, ASOS and Forever 21.

However, given the fast-paced nature of the fashion industry, multi-channel digital strategies are paramount for sustained success. Our team have identified several exciting market expansion opportunities for Tiger Mist, through an integrated search marketing strategy.

Despite being based in Melbourne, the Tiger Mist team don’t see this as a barrier and we’re in fact inspired by the results we’re achieving with Bonds.

News of this appointment has been featured in Campaign Brief and B&T.

bandt-au-marketing-tiger-mist-and-bonfire-partner-on-new-digital-strategy

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Sage Australia Bonfire

Sage Australia Looks to the West

Posted on 24th Oct, 2016 by

We’re thrilled to announce the latest company to partner with Bonfire – the Australian division of accounting software giant, Sage.

Bonfire has been tasked with overhauling Sage Australia’s Google marketing strategy. Combining a brand refresh with strong digital marketing campaigns, Sage Australia’s aim is to leverage the digital expertise and knowledge of Bonfire to increase its customer and partner numbers aggressively over the next 12 months. Bonfire’s first undertaking has been to overhaul and establish solid digital foundations for the brand.

Although based is Sydney, Sage’s marketing team looked further afield and was impressed with Bonfire’s thorough proposal and research process and the results we’re already achieving for other high profile service companies.

Sage Australia Campaign Manager, Anthony Pignatiello shares his experience with Bonfire to date:

Bonfire has provided exceptional customer service from the start. Despite being located on the other side of the country, their flexibility and responsiveness really stood out for us as an agency. Our account manager (Arno) always responds in a timely fashion whilst providing us with expert SEO advice that delivers results.

We are only at the start of our SEO journey with Bonfire, and we’re excited at the prospect of what this great partnership can achieve

We would like to officially welcome Sage Australia to the Bonfire family. Our digital services team are eager to hit the ground running on the campaigns.

News of this appointment was featured in B&T and Campaign Brief.

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Bonfire Featured Alongside Influential Australian Marketing Leaders

Posted on 18th Oct, 2016 by

Bonfire CEO, Clay Cook, was recently invited to feature in AdNews’ Industry Insights Profile alongside other influential Australian marketing leaders from Fairfax Media, M&C Saatchi, Channel 10, AOL and Spotify.

The profile aims to shed light on the varying roles and companies across the advertising, ad tech, marketing and media sector in Australia.

The full piece is below or you can view online here.

 

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Google Call Tracking Success

Posted on 4th Oct, 2016 by

We’ve just had some great news shared by our AdWords team.

One of our clients recently had Google Call Tracking implemented into their paid search campaigns and in just one month the result has been nothing short of amazing.

Their conversion rate has improved by 220%

What makes this especially positive is that despite the same number of contact form submissions and a decrease in calls from ads, the conversion volume and rate has increased.

This has resulted in a dramatic decrease in cost-per-conversions for the client too. It’s a win-win! We look forward to seeing the results for next month and moving forward.

If you would like to implement Google call tracking on your paid search campaigns, speak to your Bonfire account manager. They would be happy to get it set-up for you.

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