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Sage Australia Bonfire

Sage Australia Looks to the West

Posted on 24th Oct, 2016 by

We’re thrilled to announce the latest company to partner with Bonfire – the Australian division of accounting software giant, Sage.

Bonfire has been tasked with overhauling Sage Australia’s Google marketing strategy. Combining a brand refresh with strong digital marketing campaigns, Sage Australia’s aim is to leverage the digital expertise and knowledge of Bonfire to increase its customer and partner numbers aggressively over the next 12 months. Bonfire’s first undertaking has been to overhaul and establish solid digital foundations for the brand.

Although based is Sydney, Sage’s marketing team looked further afield and was impressed with Bonfire’s thorough proposal and research process and the results we’re already achieving for other high profile service companies.

Sage Australia Campaign Manager, Anthony Pignatiello shares his experience with Bonfire to date:

Bonfire has provided exceptional customer service from the start. Despite being located on the other side of the country, their flexibility and responsiveness really stood out for us as an agency. Our account manager (Arno) always responds in a timely fashion whilst providing us with expert SEO advice that delivers results.

We are only at the start of our SEO journey with Bonfire, and we’re excited at the prospect of what this great partnership can achieve

We would like to officially welcome Sage Australia to the Bonfire family. Our digital services team are eager to hit the ground running on the campaigns.

News of this appointment was featured in B&T and Campaign Brief.

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Bonfire Featured Alongside Influential Australian Marketing Leaders

Posted on 18th Oct, 2016 by

Bonfire CEO, Clay Cook, was recently invited to feature in AdNews’ Industry Insights Profile alongside other influential Australian marketing leaders from Fairfax Media, M&C Saatchi, Channel 10, AOL and Spotify.

The profile aims to shed light on the varying roles and companies across the advertising, ad tech, marketing and media sector in Australia.

The full piece is below or you can view online here.


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Google Call Tracking Success

Posted on 4th Oct, 2016 by

We’ve just had some great news shared by our AdWords team.

One of our clients recently had Google Call Tracking implemented into their paid search campaigns and in just one month the result has been nothing short of amazing.

Their conversion rate has improved by 220%

What makes this especially positive is that despite the same number of contact form submissions and a decrease in calls from ads, the conversion volume and rate has increased.

This has resulted in a dramatic decrease in cost-per-conversions for the client too. It’s a win-win! We look forward to seeing the results for next month and moving forward.

If you would like to implement Google call tracking on your paid search campaigns, speak to your Bonfire account manager. They would be happy to get it set-up for you.

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Bonfire Continues National Growth with Triumph Motorcycles & City of Armadale

Posted on 26th Aug, 2016 by

Our reputation across Australia for our work in highly competitive markets continues to grow with news of our latest client appointments.

Triumph Motorcycles and City of Armadale are the latest companies looking to emulate Bonfire performance for other high profile companies.

The iconic motorcycle company was managing its campaigns internally. They realised specialist knowledge is necessary to grow their market share. Whereas, the City of Armadale have revamping their online presence with a focus on their tourism brand. The council made an important shift to digital to reposition it in the minds of residents, stakeholders and the general WA public.

News of these appointments was recently featured in Campaign Brief and B&T.

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Talking Digital With Campaign Brief

Posted on 17th Aug, 2016 by

How has the digital industry changed in the past 20 years?

What are the challenges ahead?

Why don’t SEO and SEM get the recognition they deserve in the wider marketing arena?

Bonfire CEO, Clay Cook, answered these questions and many more when he sat down with Campaign Brief to share his story as a pioneer in the Perth digital industry.

We may be a little biased, but it’s definitely a good read.

Bonfire_CC-Campaign_Brief-June 2016




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Bonfire to Help ClickSend Expand Global Dominance

Posted on 16th Jun, 2016 by

One of the world’s leaders in cloud based business communication solutions is the latest addition to Bonfire.

With a world-leading SMS marketing gateway, ClickSend already boasts an impressive client roster including HP, RioTinto, McDonalds, Fairfax Media and PWC. However, the company wants to expand it’s international market share even further by leveraging the opportunity in Google and Bonfire’s proven expertise in Digital Marketing.

News of this appointment was recently featured in Campaign Brief.


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Bonfire on Fire at 2016 Oasis Ball and Campaign Brief Awards

Posted on 5th May, 2016 by

For the first time ever, the Bonfire team got all dressed up last Friday and attended The Oasis Ball and Campaign Brief Awards.

In it’s 21st year, the event was held at the Crown Grand Ballroom and celebrated and awarded some of WA’s biggest advertising achievements.

It had been touted as the WA advertising industry’s biggest night of the year and it certainly didn’t disappoint.

MC’s Karl Stefanovic and Tim McMillan were in great form, combining well to make for an entertaining night.

Although the awards provide very little opportunity for Bonfire’s digital marketing prowess to be commended, we had a fantastic evening mingling with our advertising peers.

Congratulations to all of the winners. We all had an absolute blast at the event and can’t wait to return next year.


Photo credit: Courtney McAllister @ Mac1Photography

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Loan Monster Joins the Bonfire Family

Posted on 8th Apr, 2016 by

We’re thrilled to announce that Fremantle-based mortgage broking company, Loan Monster, has joined Bonfire.

By partnering with Bonfire, Loan Monster aims to refine its existing digital strategy and maximise the value from the online channel.

We will develop a digital marketing strategy aimed at capitalising on the significant Google search volumes in the Perth loan market.

News of this appointment was published by Campaign Brief.


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Australian Digital Advertising Spend Cracks $6 Billion

Posted on 4th Apr, 2016 by

In 2015, Australian digital advertising spend increased 25% over the previous year and cracked $6 billion.

What makes this news such a milestone is the fact that it’s the fifth consecutive year of double-digit growth for the industry.

It’s news that doesn’t surprise our CEO, Clay.

This news solidifies the fact that advertisers have ‘seen the light’ and are investing more heavily in digital as it provides more opportunities to reach consumers. From mobile, to video and display advertising, digital is one of the few forms of advertising that continues to innovate and consistently deliver measurable results.

He has shared this thoughts on the news and where digital is heading with Campaign Brief.


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What’s Better Than One Billboard…

Posted on 29th Mar, 2016 by

What’s better than one Bonfire billboard…?

Two Bonfire billboards!

It will be hard to miss us when you’re driving around the city and suburbs, this month.

We’ve two new billboards. The first is in prime position on Hay St in Subiaco (above Acton Real Estate). You will see our second billboard as you cruise along Stirling Highway in Cottesloe.


Our use of billboards across Perth helps us convey that integrated marketing – offline and digital – can work together. We would love to hear your thoughts.


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