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Posted on 29th Oct, 2018 by Matthew Elshaw
The Mobile-First Index has created an irreversible change to how Google crawls and indexes the web. This means it’s more important than ever before for business owners and marketing managers to be mobile ready. Need help? Here’s a list of the essential digital marketing tools we use to help our clients stay ahead.
Posted on 21st Sep, 2018 by Matthew Elshaw
September has seen some exciting announcements and developments in the search marketing world. From Shoppable Image Ads to Google approved review placements, there’s plenty for Marketers and business owners alike to bookmark for the future or test out now.
Posted on 28th Aug, 2018 by Matthew Elshaw
Staying informed about the latest tools, updates and changes in search marketing is important. It ensures best practice and a competitive advantage for your business online.
Posted on 21st Aug, 2018 by Rene LeMerle
Hailed by many in the industry as the biggest update since Penguin 2012, the latest Google algorithm update has left many website owners reeling.
Posted on 15th Aug, 2018 by Rene LeMerle
The digital advertising industry has been under extensive scrutiny over the last few years. Fraught with numerous cases of fraudulent reporting, inappropriate use of data and lack of transparency, the industry has been clambering to regain its integrity.
Posted on 25th Jul, 2018 by Rene LeMerle
Website speed has been a desktop ranking signal for quite a while. While speculation on its impact for mobile rankings has been rife, this month it’s finally been made official.
Posted on 20th Jul, 2018 by Matthew Elshaw
Want your business to stay ahead of competitors and grow online? With a plethora of exciting changes, updates and new releases occurring in the search marketing space, it can be overwhelming for marketers and business owners to keep up. Unsure where to start or how to decipher what really matters? Simply cast your eyes over my top five picks.
Posted on 18th Jul, 2018 by Sasha Spiers
The annual Search Marketing Summit, formerly the SMX Search Marketing Expo, is one of Australia’s premier search marketing conferences. Held at the SMC Conference and Function Centre in Sydney, NSW over five days in May 2018, the agenda included Advanced Pay-Per-Click (PPC), Paid Social, Search Engine Optimisation (SEO) and Mobile Workshops as well as keynote speeches about industry trends from leading technology companies including SEMRush, Optmyzr and Microsoft.
Posted on 27th Jun, 2018 by Matthew Elshaw
The end of financial year can be a chaotic time of year for any business owner or marketer. Take a quick break to catch up on the latest search news and changes with this month’s Search Recap blog.
Posted on 22nd Jun, 2018 by Sasha Spiers
Last Tuesday 19th June, Australia’s leading organization for analytics professionals, the Institute of Analytics Professionals of Australia (IAPA), announced the finalists of its inaugural Top 25 Analytics Leaders program.