The Importance of Data-Driven Decision Making in Recovery Marketing Strategies is Bonfire’s fourth webinar for 2020 and is Part 2 of our Data-Driven Marketing Webinar Series.

Hosted by Bonfire’s Data & Innovation Manager, Sam Gabell, the webinar will discuss some key statistics and learnings from two of the biggest marketing platforms – LinkedIn and HubSpot. The aim being to equip viewers with an arsenal of insights that you can then apply to strategy development and channel selection, as you prepare for recovery/growth-based marketing activities, post COVID-19.

Charith Moonesinghe is a passionate Marketing Professional with over 14 years-experience in ANZ, operating in the Technology Retail, Service and B2B environments. Currently, working as Field Marketing Manager for LinkedIn Sales Solutions, he helps customers transform their businesses leveraging the power of relationships and data via LinkedIn Sales Navigator.

Kat Warboys is the Head of Marketing at HubSpot, ANZ. Kat is responsible for growing HubSpot’s business in Australia and New Zealand, managing everything from demand generation to sales enablement and customer advocacy. Kat’s personal mission is to help other marketers realise the importance of their role in the customer experience, by championing cross-team alignment to help organisations grow better, not just bigger, through word-of-mouth. With over 6 years’ experience with Marketing Automation and CRM platforms, Kat’s experience spans across both B2B and B2C organisations.

Sam has over sixteen years’ experience empowering some of Australia’s largest brands such as BONDs, Bankwest and Water Corporation, with the strategic thinking and technical solutions required to make better decisions in the age of data.

In previous roles he’s ideated and led trailblazing projects including a global first online-to-offline retail tracking solution in partnership with Google, an interactive AI powered customer service chatbot, and a strategic customer acquisition model based on predicted lifetime value.

At Bonfire, Sam is focused on evolving our approach to collecting, distilling and actioning our data by employing technologies such as cloud computing, machine learning and artificial intelligence.