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Learn how e-commerce
leaders like THE ICONIC, Bonds and MECCA Brands are so successful.

Register below to attend our free webinar on Tuesday 21 July at 9:30am AWST. 

Gain tangible e-commerce insights from industry leaders.

Want to know the key data-points and analytical insights that drive the success of e-commerce leaders like THE ICONIC, Bonds and MECCA Brands?

Join us in Part 1 of our Data-Driven Marketing Webinar Series, as Bonfire’s Data & Innovation Manager Sam Gabell, sits down with Global Fashion Groups’ Director of Data Science Kshira Saagar and E-commerce Consultant Lou Simpson, for a virtual discussion about the current state of data-driven marketing for e-commerce.


The discussion will cover

  • What it means to be data-driven in an industry spearheading the use of data to power marketing strategy


  • The importance of data-driven marketing across all industries with lessons from e-commerce


  • Practical tips for measuring the effectiveness of your e-commerce strategy in today’s marketing technology landscape


  • Insights into the impact of COVID-19 to online retail in Australia, and actionable advice on how to take advantage of relevant trends.




Meet the panel



Kshira Saagar

Kshira is currently the Group Director of Data Science for Global Fashion Group (parent company of THE ICONIC) and has spent 19.7 per cent of his lifetime helping key decision-makers and CxOs of Fortune 100 companies make smarter decisions using data.

Recognised as one of the Top 10 Analytics Leaders in Australia for 2019 and 2020, Kshira strongly believes that every organisation can become truly data-driven, irrespective of their size or domain or systems.

Lou Simpson

Lou has been an e-commerce leader for almost 15 years, running online stores for many of Australia’s biggest brands including Coles, Bonds and MECCA Brands.

She now works as a consultant, helping retailers grow their online capability by supporting businesses with e-commerce strategy, organisational structure design, conversion rate optimisation, platform migration and analytics.

Sam Gabell

Sam has over sixteen years’ experience empowering some of Australia’s largest brands such as BONDs, Bankwest and Water Corporation, with the strategic thinking and technical solutions required to make better decisions in the age of data.

In previous roles he’s ideated and led trailblazing projects including a global first online-to-offline retail tracking solution in partnership with Google, an interactive AI powered customer service chatbot, and a strategic customer acquisition model based on predicted lifetime value.

At Bonfire, Sam is focused on evolving our approach to collecting, distilling and actioning our data by employing technologies such as cloud computing, machine learning and artificial intelligence.

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