Now more than 54% of Australians use their smartphones to access search engines*, Google have made some changes to the way ads are viewed in the mobile search results – changes advertisers can’t ignore if they want to leverage the consumer mobile trend.
More and more searches are happening on mobile devices, which means more opportunities for marketers.
Google announced new changes to mobile advertising, including visual updates to sitelinks, callouts and snippets.
Sitelinks: Advertisers can send people directly to specific pages on their site with ad buttons
Callouts & Structured Snippets: These extensions allow advertisers to provide additional information to their ad copy.
These updates follow consumer trends indicating an increase in mobile and device searches, and aim to foster more relevant, informative and engaging user experiences – all of which can greatly benefit advertisers.