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Posted on 20th Mar, 2017 by Kayla Paul
Ever since Gary Illyes’ announced Google’s mobile-first index (MFI) in 2015 and its official confirmation in late 2016, there’s been constant buzz around the topic. In particular, whether sites that have not implemented mobile friendly mark-ups and responsive website design are being penalised.
But before we jump to conclusions, let’s first take a look at exactly what the mobile-first index is and how it affects not only marketers, but all businesses with an online presence.
@localseoguide please don’t assume we WON’T have different indexing for mobile. We are still experimenting, but it may happen
— Gary Illyes ᕕ( ᐛ )ᕗ (@methode) September 28, 2015
In one of our recent blog posts, we mentioned the rise of mobile search and how Google have started to show a preference for mobile content rather than desktop.
The mobile-first index is Google’s way of responding to both the rise of mobile technology and recent statistics indicating that most Google searches now happen on mobile. This means Google will create and rank its search listings based on the mobile version of content, rather than the desktop version.
The short answer is yes. The mobile trend is on the up and is showing no signs of slowing down, so as a business owner or marketing manager, adapting your website to suit this change will ensure your website’s ranking won’t be compromised and may give you a one-up from your competitors who are yet to make the change.
If you’re guilty of not having a mobile-friendly website, don’t stress just yet. There are some simple things you can do to get started:
As Google begins to prioritise mobile pages, it’s important to ensure your site is not only up-to-date, but has also been optimised for search. Being mobile-friendly is simply one aspect of a digital campaign which should be used in conjunction with an overall strategy aimed at making your site easier for visitors to use.
Ultimately, it’s important to keep in mind that as more people begin to search using mobile, more opportunities will arise for your business to improve its offerings and better meet consumer demands.