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Surviving COVID-19: 7 critical ways your business needs to adapt

COVID-19 is bringing new challenges for businesses in 2020, and now more than ever, it’s critical to get the proper foundations in place, not only to get through the pandemic but to think ahead toward future growth.

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This guide looks at some of the key considerations for marketers looking to drive more effective marketing. With COVID-19 reshaping marketing plans and budget cuts looming, there is more need than ever for marketers to prove the impact of investment and build resilient brands.

This guide covers 7 key themes:

  • Build trust
  • Understanding your financial position
  • Look for support
  • Pivot your business online
  • Rethink your media mix
  • Invest in long-term branding

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Read about our approach to the coronavirus here.


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