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Posted on 21st Jul, 2017 by Rene LeMerle
Google has been progressively rolling out a new “AdWords Experience” this year, with the promise that everyone will have access by the end of 2017.
Given we’ve been granted access, we’ve had a poke around to see what’s new. Fortunately it’s more than just some UX enhancements.
The new AdWords Experience comes with the tagline, “Meet the simpler, smarter AdWords.” And with it comes the promise of the following benefits:
App developers will also now be able to import data from 3rd party app analytics programs to track conversions against their AdWords Campaigns.
While there’s been some really impressive enhancements already introduced, Google still has plenty up its sleeve. The following items are due to be released soon…
There’s plenty of features currently and many more coming which should encourage AdWords advertising to make the shift to the new interface. If you’ve started using it, what are your initial thoughts?