Allied Equipment Sales
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|34% of selected keywords are ranking on the 1st page of Google|
|67% of all website conversions are delivered by organic search|
Results as of July 2018.
Allied Equipment Sales buy, sell and source new and low-hour quality industrial equipment. Based in Western Australia, they can respond to enquiries from around the world to meet a range of different requirements. This includes earthmoving equipment, construction equipment, mining equipment, quarry equipment, transport equipment and general machinery for sale from major brands such as CAT, Komatsu, Volvo and Hitachi.
To help maintain their advantage as a leader in their industry, Allied Equipment Sales engaged Bonfire to produce a robust digital marketing strategy to help grow their business online. They identified two key objectives:
With Allied Equipment Sales’s goals in mind, Bonfire identified that an organic search marketing (OSM) strategy would be the most beneficial. Since its implementation, the campaign has produced exceptional results. Within the first 12 months alone, 34% of the selected keywords are ranking on the first page of Google. In addition to that, an incredible 67% of all website conversions are delivered through organic search.
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Working with Bonfire has been a pleasure. We can rest assure that our digital marketing strategies are performing and being reviewed regularly. We have seen great results in the last 12 months and look forward to seeing our results grow further in the future.
Jessica Rodricks Communications Manager
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