Digital Marketing & SEO Perth WA

With over 100 years of industry experience, Allied Equipment Sales is the authority in quality industrial equipment procurement and sales. To continue their success in the digital age, they engaged Bonfire.

34% of selected keywords are ranking on the 1st page of Google
67% of all website conversions are delivered by organic search

Results as of July 2018.

The Client:

Allied Equipment Sales buy, sell and source new and low-hour quality industrial equipment. Based in Western Australia, they can respond to enquiries from around the world to meet a range of different requirements. This includes earthmoving equipment, construction equipment, mining equipment, quarry equipment, transport equipment and general machinery for sale from major brands such as CAT, Komatsu, Volvo and Hitachi.

The Process:

To help maintain their advantage as a leader in their industry, Allied Equipment Sales engaged Bonfire to produce a robust digital marketing strategy to help grow their business online. They identified two key objectives:

  • Improve brand visibility within organic search results
  • Attract new customers

The Solution:

With Allied Equipment Sales’s goals in mind, Bonfire identified that an organic search marketing (OSM) strategy would be the most beneficial. Since its implementation, the campaign has produced exceptional results. Within the first 12 months alone, 34% of the selected keywords are ranking on the first page of Google. In addition to that, an incredible 67% of all website conversions are delivered through organic search.

Want to grow your brand awareness and attract new customers online? Learn more about our SEO services or contact us today.

Enquire now about our SEO Services

Working with Bonfire has been a pleasure. We can rest assure that our digital marketing strategies are performing and being reviewed regularly. We have seen great results in the last 12 months and look forward to seeing our results grow further in the future.

Jessica Rodricks Communications Manager

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