Digital Marketing & SEO Perth WA

For the past seven years, Definition Health Club has been providing first class gym facilities and services to people in Perth's southern suburbs.

However, increased competition with savvy membership drives meant that owner, Con, needed to rethink his strategy to attract new clients.

While a new website was a great start, we sat down with Con to determine how the website could best be marketed to achieve his desired results. This included:

  • Increase volume and quality of qualified traffic to the site
  • Increase gym membership numbers

Our Digital Advisory team determined that a multi-channel strategy would be the best approach and quickly hit the ground running with SEO, Google AdWords and Remarketing campaigns.

As the table and screenshot below shows, these campaigns have been achieving some outstanding results for Definition Health Club.

Campaign results
Nearly 600 calls tracked from SEO and AdWords since call tracking was rolled out in November 2017.
Over 76% of tagged calls have included the tag “Booking”. This has been tracked via the Artifical Intelligence Tags in use.
83% of site goal conversions come from digital marketing.
17 keywords on Page 1 of Google.

Results as of May 2018.

Find out more about our SEO servicesGoogle AdWords know-how and Remarketing solutions. Or cut to the chase and contact us to discover how we can grow your website traffic and bottom line.

Enquire now about our SEO Services
"

Bonfire’s call tracking system has helped me understand the amount of calls being delivered by each marketing channel. I find the AI tags extremely useful as they give me an indication of what each call is about without needing to listen to every call.  I also find the email alerts handy as I can listen to calls on the run, these also help me evaluate quality control and processes within my business. Working with the team at Bonfire has allowed us to maximise the engagement of our website with our target market. George and Jenny always have their “finger on the pulse” and are always suggesting changes to optimise our campaigns. I would recommend Bonfire for those looking to increase their web presence.

Con Poulios  Owner, Definition Health Club

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