Definition Health Club
SEO + AdWords + Remarketing
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However, increased competition with savvy membership drives meant that owner, Con, needed to rethink his strategy to attract new clients.
While a new website was a great start, we sat down with Con to determine how the website could best be marketed to achieve his desired results. This included:
Our Digital Advisory team determined that a multi-channel strategy would be the best approach and quickly hit the ground running with SEO, Google AdWords and Remarketing campaigns.
As the table and screenshot below shows, these campaigns have been achieving some outstanding results for Definition Health Club.
|Nearly 600 calls tracked from SEO and AdWords since call tracking was rolled out in November 2017.|
|Over 76% of tagged calls have included the tag “Booking”. This has been tracked via the Artifical Intelligence Tags in use.|
|83% of site goal conversions come from digital marketing.|
|17 keywords on Page 1 of Google.|
Results as of May 2018.Enquire now about our SEO Services
Bonfire’s call tracking system has helped me understand the amount of calls being delivered by each marketing channel. I find the AI tags extremely useful as they give me an indication of what each call is about without needing to listen to every call. I also find the email alerts handy as I can listen to calls on the run, these also help me evaluate quality control and processes within my business. Working with the team at Bonfire has allowed us to maximise the engagement of our website with our target market. George and Jenny always have their “finger on the pulse” and are always suggesting changes to optimise our campaigns. I would recommend Bonfire for those looking to increase their web presence.
Con Poulios Owner, Definition Health Club
Bonfire is an Adwords Certified Partner