HHG Legal Group
SEO + AdWords + Website
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Campaign Results | ||
Increased website traffic | ||
Increased total conversions | ||
Reduced cost per conversion (CPC) | ||
Increased website goal completions | ||
Increased average session duration | ||
The Client:
HHG Legal Group is a full-service law firm that provides premium legal advice and representation to individuals, families, businesses and government clients in the central and south-west regions of WA. With offices located in West Perth, Mandurah, Albany and Mt Barker they are one of the fastest growing legal firms in the state.
The Process:
To continue growing their business, HHG Legal Group engaged Bonfire to create a dynamic digital marketing strategy to reinvigorate their online presence, increase the productivity of their website and attract new clients to the firm. After a thorough consultation, the Bonfire team identified three primary goals:
The Solution:
To achieve HHG Legal Group’s objectives, the Bonfire team put together a comprehensive digital marketing strategy including Google AdWords, a brand-new website and our speciality – search engine optimisation (SEO).
Since its implementation, HHG Legal Group have experienced remarkable results. SEO now accounts for over half of their website traffic and a significant increase in total conversions. AdWords campaigns have generated an impressive increase in conversions and dramatically reduced the cost per conversion (CPC). While their new website has experienced a positive increase in traffic, improved conversion rates and enhanced goal completions year on year.
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