The Client:

HHG Legal Group is a full-service law firm that provides premium legal advice and representation to individuals, families, businesses and government clients in the central and south-west regions of WA. With offices located in West Perth, Mandurah, Albany and Mt Barker they are one of the fastest growing legal firms in the state.

The Process:

To continue growing their business, HHG Legal Group engaged Bonfire to create a dynamic digital marketing strategy to reinvigorate their online presence, increase the productivity of their website and attract new clients to the firm. After a thorough consultation, the Bonfire team identified three primary goals:

• Boost brand visibility in Google
• Increase quality of website traffic
• Improve conversion rate and generate website enquiries

The Solution:

To achieve HHG Legal Group’s objectives, the Bonfire team put together a comprehensive digital marketing strategy including Google AdWords, a brand-new website and our speciality – search engine optimisation (SEO).

Since its implementation, HHG Legal Group have experienced remarkable results. SEO now accounts for over half of their website traffic and a significant increase in total conversions. AdWords campaigns have generated an impressive increase in conversions and dramatically reduced the cost per conversion (CPC). While their new website has experienced a positive increase in traffic, improved conversion rates and enhanced goal completions year on year.

Want to improve your bottom line? Contact us today and discover how our digital marketing services can help your business experience real growth.