SEO + Google AdWords
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While traditional marketing efforts were proving fairly successful, Scott wanted to see what opportunities digital marketing could provide. We sat down with Scott to discuss his digital marketing goals, which included:
The strategy developed by Bonfire’s digital services team was based around Instant Offices need to target the B2B market. The strategy incorporated both SEO and AdWords campaigns to ensure full online exposure.
In just three short years, we’re proud to say that Instant Offices now certainly holds its own in their industry. The SEO campaigns have 80% of their keywords on the first page of Google and are consistently driving targeted traffic to the website. While the AdWords campaigns have a very low cost per click (CPC), which makes for an affordable cost per acquisition (CPA).
|72% of all goal conversions are driven by digital marketing|
|SEO and AdWords account for 65% of all website traffic|
|Keywords have increased by 930 positions in Google|
|94% impression share from AdWords campaigns|
Results as of 16th November 2016Enquire now about our SEO Services
We continue to be impressed by the quality of leads our digital marketing campaigns are achieving, especially as we operate in such a highly competitive industry. These leads are proving to be a substantial source of revenue for our business. Bonfire continues to be a consistent and necessary part of our overall marketing strategy.
Scott Rawson Founder of Instant Offices
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