Digital Marketing & SEO Perth WA

Competition is fierce for Perth’s Instant Offices. In an industry dominated by home builders and granny flat companies, owner, Scott, knew he needed to up the ante in order to stand out from the crowd.

While traditional marketing efforts were proving fairly successful, Scott wanted to see what opportunities digital marketing could provide. We sat down with Scott to discuss his digital marketing goals, which included:

  • + Prove digital marketing as a valuable addition to marketing strategy
  • + Increase quality and number of leads to business
  • + Grow Instant Offices influence in the portable building industry

The strategy developed by Bonfire’s digital services team was based around Instant Offices need to target the B2B market. The strategy incorporated both SEO and AdWords campaigns to ensure full online exposure.

In just three short years, we’re proud to say that Instant Offices now certainly holds its own in their industry. The SEO campaigns have 80% of their keywords on the first page of Google and are consistently driving targeted traffic to the website. While the AdWords campaigns have a very low cost per click (CPC), which makes for an affordable cost per acquisition (CPA).

Campaign results
72% of all goal conversions are driven by digital marketing
SEO and AdWords account for 65% of all website traffic
Keywords have increased by 930 positions in Google
94% impression share from AdWords campaigns

Results as of 16th November 2016

Find out more about our SEO services and Google AdWords know-how. Or cut to the chase and contact us to discover how we can grow your website traffic and bottom line.

Enquire now about our SEO Services
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We continue to be impressed by the quality of leads our digital marketing campaigns are achieving, especially as we operate in such a highly competitive industry. These leads are proving to be a substantial source of revenue for our business. Bonfire continues to be a consistent and necessary part of our overall marketing strategy.

Scott Rawson Founder of Instant Offices

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