Instant Sea Containers
SEO + AdWords + Remarketing
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While already an established brand, the digital marketing goals for this particular venture were a little different:
With a focus on specifically targeting the retail and business markets, the strategy for Instant Sea Containers was comprehensive and incorporated multiple areas of digital marketing.
The Google AdWords campaigns target a very niche market, but are providing a steady number of enquiries and solid ROI. While still in the early stages, the SEO campaigns are proving to be a strong source of traffic.
However, the stand outs of the strategy are Google and Facebook Remarketing. Both platforms allow Instant Sea Containers to be front of mind for those who have visited the website and are still researching options. The brand has been seen again 350,000 times by potential customers thanks to Google Remarketing. While, in less than three months, the company has gained over 90 interactions with potential customers through Facebook Remarketing.
|69% of all goal conversions are driven by digital marketing|
|50,000 impressions from Google Remarketing|
|AdWords accounts for 49% of all website traffic|
|Keywords have increased by 2,016 positions in Google|
|90+ interactions with potential customers through Facebook Remarketing|
Results as of 16th November 2016Enquire now about our SEO Services
We knew we were taking a risk when we launched Instant Sea Containers as it’s quite a change from our primary operations. However, from a digital marketing perspective, we were confident that Bonfire would deliver for us, just as they have done with the other two divisions of our business. Jonette and her team devised a thorough marketing strategy which complimented our launch plan excellently. In terms of the results, it’s still early days. However, the results are already looking very promising and we’re confident they will continue to strength with Bonfire at the helm.
Scott Rawson Founder of Instant Sea Containers
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