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|90% of keywords can be found on page 1 of Google|
|42% average increase in Google My Business map views (YOY)|
|Website visits from all map listings increased by an average of 29% (YOY)|
Results taken from June 2016 – September 2017.
Maurice Meade have countless achievements to their name, including being the first to introduce what we now know as the common ‘wash, cut and blow-dry’ service to the Western Australian market in the 1970’s. However, despite being in the industry for over 40 years, the iconic brand knew that if they wanted to compete in today’s market, they would need to focus on strengthening their online presence.
More and more customers are turning to digital in search of beauty services such as hairdressing. In order to capitalise on this, Maurice Meade invested in various search marketing strategies, such as Search Engine Optimisation, Remarketing, Google AdWords and Facebook Advertising.
When we sat down with their team, we discussed how these campaigns could work together to achieve their goals which included:
Above all, Maurice Meade emphasised to us that through this new digital strategy they wanted more customers booking appointments and calling their salons.
With a total of 9 salons across Perth, our team are happy to share that Maurice Meade’s map views have increased by a total of 42%, and corresponding website visits from these map listings have also increased by 29%.
These are just some of the amazing results Maurice Meade have been able to achieve across all 9 salons.
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After growing our online presence considerably over the past 6 years, we are wanting to further expand our digital marketing strategy to integrate with all areas of our business. Partnering with Bonfire to get this off the ground made sense to us; they have the technical knowledge to help us take things to the next level.
Rosemary Meade Marketing Director, Maurice Meade
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