Ignite your digital marketing

There are very few West Australian's who wouldn't have heard of Maurice Meade as they've been the leading name in the Perth hairdressing industry for over 40 years...

Overall Results
90% of keywords can be found on page 1 of Google
42% average increase in Google My Business map views (YOY)
Website visits from all map listings increased by an average of 29% (YOY)

Results taken from June 2016 – September 2017.

The Client:

Maurice Meade have countless achievements to their name, including being the first to introduce what we now know as the common ‘wash, cut and blow-dry’ service to the Western Australian market in the 1970’s. However, despite being in the industry for over 40 years, the iconic brand knew that if they wanted to compete in today’s market, they would need to focus on strengthening their online presence.

The Process: 

More and more customers are turning to digital in search of beauty services such as hairdressing. In order to capitalise on this, Maurice Meade invested in various search marketing strategies, such as Search Engine Optimisation, Remarketing, Google AdWords and Facebook Advertising.

When we sat down with their team, we discussed how these campaigns could work together to achieve their goals which included:

  • Increasing Maurice Meade’s influence in WA beauty market
  • Enhancing their visibility of other areas of the business in Google
  • Using Digital Marketing to increase the number of online appointments

The Solution:

Above all, Maurice Meade emphasised to us that through this new digital strategy they wanted more customers booking appointments and calling their salons.

With a total of 9 salons across Perth, our team are happy to share that Maurice Meade’s map views have increased by a total of 42%, and corresponding website visits from these map listings have also increased by 29%.

These are just some of the amazing results Maurice Meade have been able to achieve across all 9 salons.

Looking to kick-start your digital marketing? Be sure to contact us today!

Enquire now about our SEO Services
"

After growing our online presence considerably over the past 6 years, we are wanting to further expand our digital marketing strategy to integrate with all areas of our business. Partnering with Bonfire to get this off the ground made sense to us; they have the technical knowledge to help us take things to the next level.

Rosemary Meade Marketing Director, Maurice Meade

More Case Studies

Read our SEO case studies and client testimonials about our SEO management consultants. Or talk to our specialists yourself to see what’s possible.

We're ready to listen...

* Indicates a required field

Complete the form below or call us on for a no obligation, no cost quote.

Bonfire Contact form

  • This field is for validation purposes and should be left unchanged.