Digital Marketing & SEO Perth WA

Perth Wellness Centre is passionate about providing and promoting an alternative and complete approach to health and wellbeing. Ambitious to increase public health awareness and grow their practice in the digital age, they turned to Bonfire.

 

Campaign Results
8 keywords in the top 3 positions on Page 1 of Google
14 keywords on Page 1 of Google
52% increase in organic traffic year on year
70% of total conversions and 59% of website traffic comes from SEO
126% increase in conversions from organic traffic year on year
336 phone calls delivered, 196 of which are new first-time callers

Results as of June 2018.

The Client:
Based in West Perth, Perth Wellness Centre is the leading provider of allied health services including advanced Chiropractic, Physiotherapy, Occupational Therapy, Neurofeedback, Psychology, Counselling and more. As a multidisciplinary practice, they offer a holistic healthcare experience with a unique Chemical-Emotional-Physical perspective tailored to meet the specific needs of their patients.

The Process:
Improving patients’ health and wellbeing is Perth Wellness Centre’s main priority. To continue their success, they realised they would need to attract new patients and increase awareness of their brand. They engaged Bonfire’s team to identify the best digital marketing strategy to help them:

  • Promote health awareness
  • Improve lead generation
  • Grow the practice

The Solution:
With the Perth Wellness Centre’s key business objectives in mind, Bonfire’s team developed a robust organic search marketing strategy and implemented artificial intelligence (AI) led call tracking. Between March and June 2018, the campaign has performed exceptionally well. Organic traffic has increased 52% year on year and organic conversions have increased by a remarkable 126% year on year. SEO now delivers an incredible 52% of website traffic and 70% of total website conversions. In addition, 14 keywords appear on the first page of Google and eight keywords appear in the top three positions on Google. This is a significant achievement as prior to the campaign, many keywords did not even appear on the first 10 pages of Google. Since call tracking was introduced there have been 336 phone calls, 196 of these were first-time callers.

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The Bonfire team has been great in explaining campaign strategies and suggesting the necessary implementations. Mike has been resourceful when it comes to helping his clients achieve their industry vision in the online space. With the campaign in place, we are now seeing an increase in phone call enquires, online bookings from individuals and companies seeking health services. On average we have been receiving 3-4 organic search calls daily translating to 28-30 organic calls a week, this has been meaningful to our goals in spreading the Wellness message. We look forward to seeing what the future entails in our online campaign.

Wayne Sun Clinical Director and Physiotherapist

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