SEO + AdWords
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However, the company operates in an incredibly competitive industry and turned to Bonfire to see how they could get an edge over their competitors through digital marketing. They hoped to achieve the following:
Our Digital Advisory team analysed Termitrust’s existing digital marketing strategy and found opportunities for tightly managed Google AdWords advertising campaigns and to apply innovative SEO strategies to increase the website’s ranking nationally across fundamental keywords.
Over the past 12 months, the Bonfire team have regularly optimised Termitrust’s AdWords campaigns to meet the ever changing market conditions, including peak and off-peak seasons and multiple locations. Their SEO efforts have provided a steady growth in conversions, especially as the company enters it’s peak season. Overall, the results are really impressive.
|AdWords delivers 35% and SEO 33% of overall website traffic|
|81% increase in organic website traffic year-on-year|
|53% of goal completions are driven from AdWords campaigns|
|Keyword rankings have increased by 2,332 positions|
Results as at 25th October 2016Enquire now about our SEO Services
We have been working with Bonfire for over 12 months now and we have seen a consistent upward trend in our SEO rankings over this period. Under Bonfire’s management our Adwords campaign has also significantly increased traffic to our website. The team at Bonfire are extremely enthusiastic about what they do, always professional and willing to help. We look forward to continuing our relationship with them in the future and improving our online presence.
Karen Hinds Marketing Coordinator, Termitrust
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