Digital Marketing & SEO Perth WA

One of Australia’s most trusted names in pest control management, Termitrust, has a nationwide network of pest control centres.

However, the company operates in an incredibly competitive industry and turned to Bonfire to see how they could get an edge over their competitors through digital marketing. They hoped to achieve the following:

  • + Increase Termitrust’s brand awareness
  • + Improve organic rankings of website
  • Ensure website meets SEO best practices
  • + Deliver business growth through an in-depth digital marketing strategy

Our Digital Advisory team analysed Termitrust’s existing digital marketing strategy and found opportunities for tightly managed Google AdWords advertising campaigns and to apply innovative SEO strategies to increase the website’s ranking nationally across fundamental keywords.

Over the past 12 months, the Bonfire team have regularly optimised Termitrust’s AdWords campaigns to meet the ever changing market conditions, including peak and off-peak seasons and multiple locations. Their SEO efforts have provided a steady growth in conversions, especially as the company enters it’s peak season.  Overall, the results are really impressive.

Campaign results
AdWords delivers 35% and SEO 33% of overall website traffic
81% increase in organic website traffic year-on-year
53% of goal completions are driven from AdWords campaigns
Keyword rankings have increased by 2,332 positions

Results as at 25th October 2016

Find out more about our SEO services and Website design know-how. Or cut to the chase and contact us to discover how we can grow your website traffic and bottom line.

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We have been working with Bonfire for over 12 months now and we have seen a consistent upward trend in our SEO rankings over this period. Under Bonfire’s management our Adwords campaign has also significantly increased traffic to our website. The team at Bonfire are extremely enthusiastic about what they do, always professional and willing to help. We look forward to continuing our relationship with them in the future and improving our online presence.

Karen Hinds Marketing Coordinator, Termitrust

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