Digital Marketing & SEO Perth WA

Delivering fresh daily produce to cafes, restaurants and catering businesses, The Cake Factory is held to a high standard as Perth’s #1 Wholesaler. By choosing Bonfire, their aim was to create brand awareness, increase traffic and improve rankings for relevant keyword phrases.

Campaign Results
Over 1,600 calls tracked
Over 76% of tagged calls have included the tag “Order”
78% of search traffic is organic
19/20 keywords ranking on Page 1 of Google

Results as of April 2018.

The Client:

Australian owned and operated, The Cake Factory are bakers and wholesalers of delicious cakes, cheesecakes, cookies and more. By combining high-quality service with unrivalled products, they’re able to service a range of businesses and individuals across Perth. From occasion cakes, to pies and slices, and even savouries, all produce is made fresh daily with a promise that you won’t be disappointed.

The Process:

To maintain their position as Perth’s #1 Wholesaler, The Cake Factory engaged Bonfire to produce a comprehensive digital marketing strategy, with an aim to increase leads, rankings and brand awareness. In order to reach their intended goals, Bonfire’s strategy involved:

  • Attracting a larger market by increasing organic traffic
  • Focusing on new and relevant keywords to increase website exposure
  • Using Artificial Intelligence (AI) to track and report consumer calls

The Solution:

Using an all-inclusive organic search strategy, The Cake Factory’s campaign began in October 2017 and in less than 12 months the campaign already showed promising results. A massive 95% of keywords rank on page 1 of Google, with 78% of traffic directly from organic reach. Partnering with Bonfire has also allowed over 1,600 calls to be tracked with AI, 76% of them including the tag “order”.

Discover more about our SEO services. Or contact us to find out how we can help improve your bottom line.

Enquire now about our SEO Services
"

With Bonfire’s call tracking system, I have been able to easily measure the amount of calls being delivered via organic traffic. The keyword tags help me evaluate what is discussed in each phone call and I find the email alerts extremely valuable. We recently secured a contract from a large customer and due to this tracking in place, I was able to attribute that the lead originated from SEO traffic which Bonfire is providing for me.

Harry Gregory Owner

More Case Studies

Read our SEO case studies and client testimonials about our SEO management consultants. Or talk to our specialists yourself to see what’s possible.

We're ready to listen...

* Indicates a required field

Complete the form below or call us on for a no obligation, no cost quote.

Bonfire Contact form

  • This field is for validation purposes and should be left unchanged.