Digital Marketing & SEO Perth WA

Delivering fresh daily produce to cafes, restaurants and catering businesses, The Cake Factory is held to a high standard as Perth’s #1 Wholesaler. By choosing Bonfire, their aim was to create brand awareness, increase traffic and improve rankings for relevant keyword phrases.

Campaign Results
Over 1,600 calls tracked
Over 76% of tagged calls have included the tag “Order”
78% of search traffic is organic
19/20 keywords ranking on Page 1 of Google

Results as of April 2018.

The Client:

Australian owned and operated, The Cake Factory are bakers and wholesalers of delicious cakes, cheesecakes, cookies and more. By combining high-quality service with unrivalled products, they’re able to service a range of businesses and individuals across Perth. From occasion cakes, to pies and slices, and even savouries, all produce is made fresh daily with a promise that you won’t be disappointed.

The Process:

To maintain their position as Perth’s #1 Wholesaler, The Cake Factory engaged Bonfire to produce a comprehensive digital marketing strategy, with an aim to increase leads, rankings and brand awareness. In order to reach their intended goals, Bonfire’s strategy involved:

  • Attracting a larger market by increasing organic traffic
  • Focusing on new and relevant keywords to increase website exposure
  • Using Artificial Intelligence (AI) to track and report consumer calls

The Solution:

Using an all-inclusive organic search strategy, The Cake Factory’s campaign began in October 2017 and in less than 12 months the campaign already showed promising results. A massive 95% of keywords rank on page 1 of Google, with 78% of traffic directly from organic reach. Partnering with Bonfire has also allowed over 1,600 calls to be tracked with AI, 76% of them including the tag “order”.

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With Bonfire’s call tracking system, I have been able to easily measure the amount of calls being delivered via organic traffic. The keyword tags help me evaluate what is discussed in each phone call and I find the email alerts extremely valuable. We recently secured a contract from a large customer and due to this tracking in place, I was able to attribute that the lead originated from SEO traffic which Bonfire is providing for me.

Harry Gregory Owner

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