Digital Marketing & SEO Perth WA

Tradesales is a family run business who provide complete workplace storage and equipment solutions to industries across Australia. Ambitious to assert themselves as an industry leader online, they approached Bonfire.

Campaign Results
Search engine optimisation (SEO) drives almost 60% of conversions, a total of 47% of all website traffic
Organic traffic has grown 16% year on year, with continued growth in a volatile market
24 keywords ranking on Page 1 of Google
Organic goals increased 31% year on year

Results as of May 2018.

The Client:

Since the business’ inception in 1976, Tradesales have been providing clients across Australia with unmatched workplace storage and equipment options. With an understanding that every workplace is unique, the team at Tradesales endeavour to provide customised storage products and workshop equipment that meets the ever-changing needs of a range of industries.

The Process:

In order to thrive in such a competitive market, Tradesales approached Bonfire. With an aim to increase their online presence and generate sale enquiries, Bonfire identified three main goals:

  • Increase organic search rankings
  • Drive more traffic to the website using organic reach
  • Generate and secure leads from the website

The Solution:

Developing a comprehensive organic search strategy, Bonfire addressed Tradesales three primary objectives. Since the campaign’s inception in November 2013, Tradesales have seen an incredible increase of 31% in organic goals year on year, with 24 of their most competitive keywords ranking on Page 1 of Google. SEO drives a remarkable 60% of website conversions, which is 47% of the total website traffic. In addition to this, the campaign has continued to expand and deliver a 16% growth of organic traffic year on year.

Contact us today and discover how our SEO expertise and AdWords services can help your business experience real growth.

Enquire now about our SEO Services

Bonfire has been easy to deal with and we place complete trust in their guidance. The results have reflected on a positive growth in our business.

James Judd Sales and Marketing Manager

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