Ignite your digital marketing

United Equipment is a company that doesn't rest on it's laurels. Since 1985, it has worked consistently to become one of Australia's leaders in forklift and access equipment hire or purchase.

This ambition had seen the company dabble in digital marketing, however they gained little traction with their SEO strategy. So Mark reached out to Bonfire to see how our team could assist in turning this around.

By working with Bonfire they wanted to produce the following:

+ Build a new website on an SEO-friendly platform that would convert strongly
+ Increase the level and quality of traffic to the website
+ Provide solid growth in conversions and overall business

The Bonfire web team hit the ground running on a new website which is both SEO and user friendly. It’s a website which also has the ability to grow with the business and can be integrated with United Equipment’s custom business CRM system.

united-equipment-responsive

Three months after the website launch, it’s already providing some impressive results. The ability to track conversions down to a specific website page and product level has proved a huge triumph for United Equipment as it allows our team to revise the company’s SEO and advertising strategy accordingly.

 

Campaign results
Over 1800 tracked phone calls and web enquiries attributed to AdWords
78% of overall website traffic delivered from SEO and Google AdWords campaigns
82% of goal conversions derived from digital marketing campaigns
Keyword rankings have increased by 1,684 positions

Results as at 20th October 2016

Enquire now about our SEO Services
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We continue to be very impressed with Bonfire’s thorough and dedicated approach to our marketing campaigns. The build of our brand new website was seamless. Jonette and her team were then very quick to get our campaigns up and running so they started producing results almost instantly. We’re only a few months in, but the new business we continue to get as a results of Bonfire is certainly keeping us busy.

Mark Versaci Marketing & CRM Administrator, United Equipment

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