Bonfire named triple finalists at the 2019 Oasis Ball and Campaign Brief Awards
Last Friday, Bonfire was privileged to attend the 2019 Oasis Ball and Campaign Brief Awards for the third year in a row.
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The evening of November 24 saw The Flour Factory in Perth quickly fill with marketing professionals and business owners to recognise marketing excellence across Perth and greater WA. The event was hosted by the Australian Marketing Institute (AMI) and followed a two-part programme; the awards and a discussion from an expert panel.
The carefully selected panel featured five of Perth’s most respected marketing thought leaders including Bonfire’s Head of Marketing, Rene LeMerle. Chosen for their expertise and knowledge within their respective fields, topics for discussion included content marketing, marketing technology, customer experience, data-driven marketing analytics and talent management.
The discussion format allowed experts to share their insights and marketing predictions for the coming years. Initiating the discussion, Rene was asked his opinion regarding the rise of content marketing and the decline of advertising for businesses in 2017.
While Rene emphasised the importance of content as being a key element for a business’ overall marketing efforts, he explained that “content in isolation isn’t a strategy.” Instead, content should be used as a tool to build a story around a brand.
“The people who will be successful at content marketing will be the ones who use it to build a story around their brand.” @ReneLeMerle #AMI
— Bonfire (@Bonfire_Group) November 24, 2016
He also mentioned that the key for creating valuable content is understanding your audience; a practice he thinks more small and medium-sized businesses should be investing in.
“Not many SMBs are prepared to invest in understanding their audience.” @ReneLeMerle -creating valuable content. #AMIAwards @AMI_Marketing_
— Bonfire (@Bonfire_Group) November 24, 2016
Other discussions followed by Michelle Testa (Business Director, Dentsu Mitchell), Kerry Milne (Executive Manager, Bankwest), Ty Hayes (Chief Marketing Officer, Curtin University) and De Hallam (Senior Data Planner, Digital Balance).
“Algorithmic personalisation is something to look out for in 2017.” – @dehallam, Senior Data Planner. @AMI_Marketing_ #amiawards #AMI
— Bonfire (@Bonfire_Group) November 24, 2016
Now in its thirty-fourth year, The AMI Awards are held annually for each state and are accompanied by a national gala event. The awards include 28 categories across a wide range of areas for marketing excellence and recognise the vital role marketing plays in creating value for businesses. Bonfire would like to congratulate all the award winners and extend our thanks to the Australian Marketing Institute for hosting this event.