Bonfire Wins Digital Agency of the Year 2025Bonfire has been awarded Digital Agency of the Year at the 2025 Campaign Brief WA Awards, their third time winning the prestigious award. Learn more
Bonfire Becomes WA’s First ACA-Accredited Digital Performance AgencyBonfire has been awarded Accredited Member status by Advertising Council Australia (ACA) for 2025, recognising its commitment to industry-leading employee policies, mental health standards, and organisational ethics. Learn more
Optimising Content for AI OverviewsLearn how to optimise your content for Google’s new AI Overviews. Caitlin Willing shares user-focused strategies to ensure visibility and relevance in search results. Learn more
[Event Recap] AI In Action, Featuring GoogleDiscover AI's transformative role in marketing and Google's new AI Overviews with a recap of our recent event, AI in Action. Learn more
The Rise of Programmatic AdvertisingUser interactions with ads have changed over the last four years. Our Performance Media Lead explores this change and how it has lead to the rise of programmatic advertising in Australia. Learn more
Bonfire Recognised as a 2024 Google Premier PartnerWe're thrilled to be named a Google Premier Partner for 2024, for a ninth consecutive year. Learn more
Bite Into The Bigger Picture: Third Party CookiesChange is finally coming. Be prepared by understanding what changes have happened, what the future holds, and how to transition from third-party data to first-party. Learn more
Unlocking ROI with Authenticity: An Investigation into Hootsuite’s 2024 Social TrendsOn the cusp of 2024, dive into the nexus of authenticity and AI in social media marketing to be prepared for the coming year. Experts predict - and explain - how tailored strategies and genuine connections can elevate your ROI. Learn more
The Benefits and Limits of Gen AI for SEO Content CreationExperience the speed, scalability, and innovation of Generative AI in SEO content creation, while being mindful of issues such as plagiarism and tonal nuances. Learn more
Guiding Success with Jonette BrookingWe sat down with Jonette Brooking, our Head of Client Success, to discuss her approach to guiding success within the Bonfire team. Learn more
The Anatomy of Digital Success – Johari Lanng’s 2023 State of Social PresentationData-driven strategies have become the bedrock of marketing success. To unlock the full potential of your campaigns, you need to understand the tools that collect and analyse your data. Learn more
Why You Need Insights, Not Just DataRelying solely on individual data points doesn't often provide an explanation for campaign results. Amidst a sea of data, marketers can find it tough to pinpoint which metrics truly matter. Insights, obtained by analysing data points in context, reveal cause-and-effect relationships and guide actionable strategies. Learn more