Posts by Bonfire

In response to the dramatic changes in consumer expectations and behaviour, Google has sought to revolutionise the foundations of analytics on a broad scale. The new Analytics platform will build upon the foundation of the App + Web property launched late last year.

HubSpot’s Head of Marketing, Kat Warboys and LinkedIn’s Field Marketing Manager, Charith Moonesinge joined Bonfire’s Data & Innovation Manager, Sam Gabell for a discussion on the key statistics and learnings from HubSpot and LinkedIn.

The impact of the global coronavirus (COVID-19) crisis is anticipated to last for at least 12 months. This means it has never been more important for marketers and business owners to adapt and innovate to survive.

The coronavirus pandemic has created a lot of uncertainty for businesses. To help you overcome this period, here are the top 5 insights from Bonfire's Selling Through Uncertainty webinar.

As a digital performance agency, growth is at our core. To continue to deliver the best results for our clients, we have added four new "bright minds" to our team.

We’ve started Q4 with some exciting news, as Bonfire has received its first finalist nomination at the 2019 SEMrush AU Search Awards.

We are proud to announce that Bonfire has received multiple finalist nominations for the 2019 AMI Awards for Marketing Excellence.

How is advertising evolving? Marcus Tesoriero, Executive Creative Director at The Brand Agency, spoke about the new era of creative problem-solving at this month’s ADMA WA Guru Breakfast.

Last Thursday, in the early hours of the morning here in Australia, Google posted an innocuous update to its Google Marketing Platform blog announcing a new type of Google Analytics property, available now in public beta.

Now that we’re midway through the year, it’s the perfect time to check in on the digital marketing trends that were predicted to dominate 2019.

On the 10th of June, the Google Webmasters Twitter account announced a slight but helpful change to the Google Search Console performance report.

This month, Google has been busy testing a range of exciting new features business owners and digital marketers need to be aware of.