Posts by Bonfire

Learn how to optimise your content for Google’s new AI Overviews. Caitlin Willing shares user-focused strategies to ensure visibility and relevance in search results.

Discover AI's transformative role in marketing and Google's new AI Overviews with a recap of our recent event, AI in Action.

User interactions with ads have changed over the last four years. Our Performance Media Lead explores this change and how it has lead to the rise of programmatic advertising in Australia.

We're thrilled to be named a Google Premier Partner for 2024, for a ninth consecutive year.

Change is finally coming. Be prepared by understanding what changes have happened, what the future holds, and how to transition from third-party data to first-party.

On the cusp of 2024, dive into the nexus of authenticity and AI in social media marketing to be prepared for the coming year. Experts predict - and explain - how tailored strategies and genuine connections can elevate your ROI.

Experience the speed, scalability, and innovation of Generative AI in SEO content creation, while being mindful of issues such as plagiarism and tonal nuances.

We sat down with Jonette Brooking, our Head of Client Success, to discuss her approach to guiding success within the Bonfire team.

Data-driven strategies have become the bedrock of marketing success. To unlock the full potential of your campaigns, you need to understand the tools that collect and analyse your data.

Relying solely on individual data points doesn't often provide an explanation for campaign results. Amidst a sea of data, marketers can find it tough to pinpoint which metrics truly matter. Insights, obtained by analysing data points in context, reveal cause-and-effect relationships and guide actionable strategies.

The report explores the rise of fan-creators, the use of multi-format video and the impact of AI on increasing engagement with the modern audience.

The digital marketing industry never sits still, and one of the most important privacy changes is about to happen. Find out Google's newest update on the deprecation of third-party cookies.