Posts by Bonfire

Covid-19 has undoubtedly changed the way businesses operate and how consumers behave. As a result, marketers had to reevaluate their digital marketing strategies to stay relevant and profitable. But what are the lasting impacts of the pandemic on digital marketing?   

Our newly elevated General Manager of Growth, Rene LeMerle, spoke with Mediaweek Australia about his new remit and Bonfire's future expansion plans for 2022.

As Dirty Clean Food expands its online pantry, alongside its established brand activism pursuits, Bonfire joins the team to boost e-commerce sales and online visibility.

We were thrilled to join Advertising Council Australia’s JumpStart program for the first time this year. The program offers tertiary graduates a unique opportunity to meet with some of Perth’s top agencies and provides an insight into all possible job roles and career paths within advertising, digital and media.

The Perth Podcast Festival ran from the 4 – 11 November and showcased WA’s thriving media community. Run by Spacecubed and Murdoch University, the festival had an action-packed schedule of events!

In a Gruen-style pitch process, 44 Edith Cowan University master’s students presented their creative and strategic thinking to the team.

Google has confirmed it's finished rolling out its page experience update, a new ranking algorithm designed to judge web pages based on how users perceive the experience of interacting with a web page. Find out what you need to be across.

Are you prepared for the holiday season? Read the latest trends in Hootsuite's July 2021 Global Snapshot report.

HubSpot's State of Marketing Report 2021 looks at how the impact of the coronavirus pandemic has influenced marketing trends, strategies and best practices for the year ahead.

Shopify’s “The Future of E-commerce” annual report outlines and explores the global e-commerce trends to consider in 2021. In preparation for business this year, we have summarised the five global e-commerce trends explored in the report.

Personalisation enables businesses to deliver more tailored brand experiences. This article outlines the importance of personalisation and the best ways to achieve a personalised digital marketing strategy.

Widespread uncertainty caused by COVID-19 has driven great innovation and growth over the past 12 months, propelling many businesses forward well beyond expectation. Adobe's 2021 Digital Trends Report discusses the insights gathered from over 13,000 industry professionals to understand the evolution of marketing, advertising, e-commerce, creative, and technology and inform future strategic marketing.