Posts by Bonfire

Discover AI's transformative role in marketing and Google's new AI Overviews with a recap of our recent event, AI in Action.

We're thrilled to be named a Google Premier Partner for 2024, for a ninth consecutive year.

Change is finally coming. Be prepared by understanding what changes have happened, what the future holds, and how to transition from third-party data to first-party.

On the cusp of 2024, dive into the nexus of authenticity and AI in social media marketing to be prepared for the coming year. Experts predict - and explain - how tailored strategies and genuine connections can elevate your ROI.

We sat down with Jonette Brooking, our Head of Client Success, to discuss her approach to guiding success within the Bonfire team.

The report explores the rise of fan-creators, the use of multi-format video and the impact of AI on increasing engagement with the modern audience.

The digital marketing industry never sits still, and one of the most important privacy changes is about to happen. Find out Google's newest update on the deprecation of third-party cookies.

As budgets tighten and expectations grow, Chief Marketing Officers have to squeeze more out of less.

Marketers face a paradox of delivering meaningful digital interactions whilst their audiences are demanding greater privacy. How can we establish strong, loyal connections whilst meeting conflicting expectations?

Back for its fifth year, State of Social ‘22 went bigger and better with Bonfire by their side. Held at Optus Stadium on the 23rd and 24th of August, Perth put on the weather for all of the speakers who flew in from over east and overseas. This year’s theme was “What’s your MVP?”