Posts by Rob Di Giovanni

WA marketers packed the Duxton to rethink how they plan, target and measure. These are the themes (and takeaways) shaping tomorrow’s campaigns—straight from Google and Bonfire.

As a performance-led agency, we’re used to driving bottom-of-the-funnel results. So when it came to running a brand awareness campaign for ourselves, we applied the same strategic discipline — with a few key shifts in focus. Here’s a behind-the-scenes look at our programmatic ‘We Found You’ campaign.

Prepare for Google's future of search. This guide explores how Australian marketers can adapt to AI-driven search results. Learn about adapting SEO, content creation, and multi-channel strategies for AI Overviews' impact on user behaviour, brand visibility, and ad efficacy.

Bonfire's Content Manager explores the role of content in modern digital marketing and how the Content Team at Bonfire delivers outstanding results for our clients.

In Perth's competitive air conditioning market, a newcomer challenges industry giants using Generative AI. Their strategy: a unique, hyper-local SEO approach aimed at doubling leads and winning market share.

On 2nd November 2023, Dan Richardson, Yahoo’s Director of Data & Insights (AUSEA) was invited to speak to an audience of 100 marketers about the future of data. He covered the impending Australian Privacy Act review, how to evaluate your organisation’s data maturity, and the key tools ushering in consent-driven marketing. This post is a recap of the key themes from Richardson’s presentation.

A refined approach to presenting marketing metrics tailored to your audience's appetite for detail. From panoramic overviews for decision-makers to the granular deep dives for data experts, discover how to craft a pitch-perfect narrative that resonates and informs.

Authenticity, community building and technology ruled discussions at this year's State of Social. We've unpacked the key insights from the two-day marketing event.

Bonfire is one of six finalists selected for the Data and Insight-Driven Marketing category at the 2023 AMI Awards.

Bonfire was recognised as a finalist for the 2022 Digital Agency of the Year award at the Campaign Brief WA Awards last month.

SEO can drive sustainable business growth, competitive advantage and a strong ROI. Communicating that value, however, can be challenging.

Channel cannibalisation is a significant marketing challenge, but it's not impossible to solve. The first step is having the right data.