Six Things WA Marketers Took Away from Funnel Vision 2025WA marketers packed the Duxton to rethink how they plan, target and measure. These are the themes (and takeaways) shaping tomorrow’s campaigns—straight from Google and Bonfire. Learn more
Applying Performance Thinking to Brand: A Behind-The-Scenes Look at Bonfire’s ‘We Found You’ CampaignAs a performance-led agency, we’re used to driving bottom-of-the-funnel results. So when it came to running a brand awareness campaign for ourselves, we applied the same strategic discipline — with a few key shifts in focus. Here’s a behind-the-scenes look at our programmatic ‘We Found You’ campaign. Learn more
How Australian Marketers Can Prepare for AI OverviewsPrepare for Google's future of search. This guide explores how Australian marketers can adapt to AI-driven search results. Learn about adapting SEO, content creation, and multi-channel strategies for AI Overviews' impact on user behaviour, brand visibility, and ad efficacy. Learn more
How Content Delivers Top Search Engine Results, Not Keyword StuffingBonfire's Content Manager explores the role of content in modern digital marketing and how the Content Team at Bonfire delivers outstanding results for our clients. Learn more
How to Use AI to Navigate a Fiercely Competitive Market [Case Study]In Perth's competitive air conditioning market, a newcomer challenges industry giants using Generative AI. Their strategy: a unique, hyper-local SEO approach aimed at doubling leads and winning market share. Learn more
The Future of Data for the Modern MarketerOn 2nd November 2023, Dan Richardson, Yahoo’s Director of Data & Insights (AUSEA) was invited to speak to an audience of 100 marketers about the future of data. He covered the impending Australian Privacy Act review, how to evaluate your organisation’s data maturity, and the key tools ushering in consent-driven marketing. This post is a recap of the key themes from Richardson’s presentation. Learn more
The Art of Data StorytellingA refined approach to presenting marketing metrics tailored to your audience's appetite for detail. From panoramic overviews for decision-makers to the granular deep dives for data experts, discover how to craft a pitch-perfect narrative that resonates and informs. Learn more
Everything We Learnt at State of Social 2023Authenticity, community building and technology ruled discussions at this year's State of Social. We've unpacked the key insights from the two-day marketing event. Learn more
Bonfire Announced As National Finalist at AMI Awards for Second Year RunningBonfire is one of six finalists selected for the Data and Insight-Driven Marketing category at the 2023 AMI Awards. Learn more
Bonfire Named Finalist for Digital Agency of the Year at Campaign Brief WA Awards in 2023Bonfire was recognised as a finalist for the 2022 Digital Agency of the Year award at the Campaign Brief WA Awards last month. Learn more
How to Communicate the Value of SEO to the C-SuiteSEO can drive sustainable business growth, competitive advantage and a strong ROI. Communicating that value, however, can be challenging. Learn more
Cannibalisation in an Omnichannel WorldChannel cannibalisation is a significant marketing challenge, but it's not impossible to solve. The first step is having the right data. Learn more